To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation. Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers … [Read more...] about Simplifying Remarketing With Google Analytics Instant Activation
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For The Best PPC Ads Change Your Focus
You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You launch these ads and you wait… And … [Read more...] about For The Best PPC Ads Change Your Focus
What The Google Trusted Store Announcement Means For Merchants
Google made a big announcement on Tuesday that went relatively under the radar in the PPC world. Starting immediately, the process for online merchants to become Google Trusted Stores has become much easier. What Is A Google Trusted Store? A Google Trusted Store is a direct endorsement from Google. According to the big G, for merchants to have the Google Trusted Store badge … [Read more...] about What The Google Trusted Store Announcement Means For Merchants
Use Google Analytics Custom Reports To Make Your PPC Life Easier
Do you ever get frustrated with Google Analytics reporting for not having exactly what you want? I know the feeling. You want a column for cost and for each type of goal you have set up, but these don’t come in your standard reports in the interface. Or maybe you’re just ready to step up your analytics game to the next level (and subsequently expose your inner analytics … [Read more...] about Use Google Analytics Custom Reports To Make Your PPC Life Easier
Make Time To Tune Into Our Webinar With Bing Ads
You’ve seen us advertising our joint webinar with Bing Ads, entitled “5 Reasons You Need To Use Bing Advertising In 2015,” but I want to personally explain why you should attend. The Evolution of Bing Ads Though Bing Ads has been an advertising platform for many years, it’s really upped its game over the last couple. Consider these additions and improvements. A new … [Read more...] about Make Time To Tune Into Our Webinar With Bing Ads
Expect Growth With Yahoo Stream Ads
Now that the holiday madness is over, it’s time for digital marketers to plan where we’ll be spending in 2015. According to The State of Paid Search survey, the PPC market is predicted to have slower growth in 2015 than it did in 2014. However, account managers are still excited about growth opportunities for the new year. 70% of account managers who plan to increase … [Read more...] about Expect Growth With Yahoo Stream Ads
A Step-By-Step Introduction to Amazon Product Ads
There is a land full of flowing rivers frothing with fresh, leaping trout where the deer and moose journey to water's edge to drink deeply of the fresh, clear water. This land is bordered by rising, rugged snowcapped mountains that keep those who would destroy it for pleasure from taking advantage of its beauty and life. *Note, this image was provided by the author and was … [Read more...] about A Step-By-Step Introduction to Amazon Product Ads
Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happens after the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately turn into sales. These leads have to be nurtured in order to become legitimate sales … [Read more...] about Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
The 2015 Google Analytics Exam & What You Need To Know
In the past few months, I have provided exam guides for destroying the Advanced Display Exam, acing the Advanced Search Exam, succeeding into the Search Fundamentals Exam, and even beating the Bing Ads accreditation process. And now we’re ready for the big one: Google Analytics Individual Qualification exam, or GAIQ test. As the motherload of Google exams, the Analytics test … [Read more...] about The 2015 Google Analytics Exam & What You Need To Know
How To Create Google Analytics Custom Attribution Models
It’s the time of year where advertisers are planning New Year resolutions for PPC accounts. However, if you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good. A few months back we discussed the multi-channel attribution templates available in AdWords and Google Analytics. If you’ve taken the time to understand and … [Read more...] about How To Create Google Analytics Custom Attribution Models
Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Digital analytics is entirely about discovery. As data analysts we are pursuing fresh insights we can turn into actionable business improvements. Campaign optimizations such as improving the click-through rate of your ads, or reducing cost-per-click are great places to start. Today I am going to cover a fantastic way to focus on your customers using Google Analytics … [Read more...] about Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Using Google Analytics for AdWords Conversion Tracking
Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign-ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage of the customer cycle. However, there are … [Read more...] about Using Google Analytics for AdWords Conversion Tracking