Hanapin Marketing and PPC Hero have been offering free webinars for a few months now, and we're not stopping! Next up in our webinar series, Kayla will present "Ad Writing and Testing- Benefits and Best Practices." This session will cover basic to advanced best practices and strategies, so all levels of expertise are encouraged to attend! Join us Monday, February 20 from … [Read more...] about Free Ad Writing and Testing Webinar
Search Results for: ad testing
Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
Writing creative ad text can be a daunting task to super analytical PPC Managers. But, it's important to refresh and continue to test your ad copy. In the long-run, it'll improve your CTR. As you know, a better CTR is a better QS and a lower CPC! If you're feeling some writer's block and don't know where to start, watch as Kayla Kurtz shows how to make Cranky Carl's ad text … [Read more...] about Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
Google AdWords-Testing a Click Count Feature?
If I had a dollar for every time someone “caught” Google testing a new feature, I’d have enough money to put Oprah back on the air (we miss you, O!). However, sometimes those experimental features could have quite an impact and I think this one could qualify! Google has confirmed with Search Engine Watch that they are, in fact, testing a new feature in AdWords that will … [Read more...] about Google AdWords-Testing a Click Count Feature?
Google AdWords: Testing Job Ad Extensions?
It looks like Google AdWords is up to their usual testing tricks, yet again! This time, users are reporting a change in ad extensions showing in the UK’s Google search engine. This change seems to add a line of text for ads with a staffing agenda (see the following screenshot). This additional line of text appears to be showing the number of job placements … [Read more...] about Google AdWords: Testing Job Ad Extensions?
Never Odd Or Even: PPC Ad Text Testing Made Easy
Everyone in the PPC world understands the importance of ad text testing. We care, we think it's important, we wanna do it...and you know what? For reals, it's complicated. The headline lied. Most of us don't have one campaign with three ad groups to deal with, we have three hundred ad groups, and a lot of us aren't really willing to sit around and let tests run for the sake … [Read more...] about Never Odd Or Even: PPC Ad Text Testing Made Easy
Ad Text Testing – a PPC Manager’s Constant Friend and Companion
When everything else in the PPC world has gone away, ad text testing will still remain standing. OK, maybe that's a bit grandiose. What I'm getting at is pay-per-click advertising is awash with bells and whistles, hoosits and whatsits (galore) and a million other ways to become distracted from those tools and tasks that provide the strongest return-on-time investment. Ad … [Read more...] about Ad Text Testing – a PPC Manager’s Constant Friend and Companion
MSN adCenter Desktop Is Now Ready For Public Testing
Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN's version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or Yahoo, but I'll take every tool they give me in order to my campaigns more successful. Currently, this Beta is by initiation … [Read more...] about MSN adCenter Desktop Is Now Ready For Public Testing
Learn the Basics of Testing Ad Copy: A PPC Primer
One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy - or worse yet, abandon PPC altogether! I … [Read more...] about Learn the Basics of Testing Ad Copy: A PPC Primer
5 Ideas for A/B Testing Your PPC Ad Text
With the new algorithm changes from Google and Yahoo!, having a good quality score is an added challenge in the PPC world; and your ad text is a big part of having a great quality score. Here are five tips I have used personally that helped me gain control of my accounts through ad text testing. 1. Call to action: Speaking with Google and Yahoo! frequently, they suggest that … [Read more...] about 5 Ideas for A/B Testing Your PPC Ad Text
Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
When I joined Hootsuite & AdEspresso as a Facebook and LinkedIn ads expert back in 2016, I already had about 6 years of experience running Facebook ads. My journey started before Facebook even had a conversion pixel! Despite that, I learned fresh, invaluable insights from all the ad account audits I ever conducted. At the time of writing, I've conducted over 912 Facebook … [Read more...] about Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
Apple Search Ads: Past, Present, and Future
Every good search marketer is always looking for alternative channels to get better results for clients. Most of us tend to stick to the top two or three options — Google Ads or Meta, or perhaps we'll add LinkedIn or Microsoft into the mix. These channels are often already overly saturated, and it’s always useful to look at other options. Any alternative to the mainstream is … [Read more...] about Apple Search Ads: Past, Present, and Future
5 Crucial Considerations for YouTube Advertising in 2024
With users and daily views in the billions, YouTube is a video platform to rival any streaming service. This also makes it one of Google’s most lucrative sources of ad inventory. YouTube advertising recorded $8.66 billion in revenue in just the second quarter of 2024. Businesses look at numbers like that and see potential customers, but is the juice really worth the squeeze? … [Read more...] about 5 Crucial Considerations for YouTube Advertising in 2024