“We’ve been cleared for double the budget per month for PPC next year…” That’s music to an Account Manager’s ears, right? Well, it would be – except it’s generally followed by: “…and we’ve set goals for twice the revenue to match.” Oh boy. That could be possible, but it’s also more than likely highly improbable. Most PPC accounts have the bulk of their spend in Google or … [Read more...] about Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
Search Results for: budget
Automate And Better Manage Your Budgets With Scripts
Today we’ll tackle a few basics of budget based scripts. Why budgets? Well, first of all, they impact every advertiser. In fact, it is one of the requirements for launching a campaign. Second, since budgets are relatively limited and fixed in their implementation it is a great way to get your feet wet in the scripts world. Through my examples, you’ll see how to change a … [Read more...] about Automate And Better Manage Your Budgets With Scripts
One Excel Trick To Nail Your Budget Projections
As a PPC account manager, the most critical eye— Sauron’s eye— is often cast on your ability to analyze and optimize; to study data and extract actionable insights that make the top line metrics like cost per click, cost per acquisition, or return on ad spend, trend towards a marketing goal. With these types of demands, and the pressure that comes in tandem, it can be easy … [Read more...] about One Excel Trick To Nail Your Budget Projections
Understanding Budget’s Role In PPC Account Performance
Starting off on the right foot with a new PPC account is crucial to the health and performance of efforts moving forward. If the account is set up inappropriately or misaligned with the goals of the business, it can have lingering effects and set you back quite a bit. Also, poor performance from the start will have a bad first impression with the big bosses or clients and could … [Read more...] about Understanding Budget’s Role In PPC Account Performance
Simple Budgeting Techniques Using Excel
The majority of paid search accounts I've managed have run on a monthly budget. Being able to land on this budget at the end of each month while reaching or exceeding goals on other metrics is the name of the game. In order to see where your budget is pacing, it is a simple formula, right? That formula might look like this in Excel: =(Current Spend/Amount of Days)*Total Days … [Read more...] about Simple Budgeting Techniques Using Excel
Using RLSAs To Stay Live When Budget Is Low
Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months, since they track monthly budget by day, most of their product focused campaigns run out of budget early in the day. Thus, the account then runs … [Read more...] about Using RLSAs To Stay Live When Budget Is Low
One Surefire Way to Maximize a Limited by Budget Campaign
It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget. The way that AdWords defines the criteria for a campaign to slapped with the “limited by budget” tag, is that the campaign’s budget is set at a lower daily amount than what is recommended by Google. Granted, this definition comes with the world’s … [Read more...] about One Surefire Way to Maximize a Limited by Budget Campaign
Determining PPC Budget Growth In 2015 – The State Of Paid Search
If you are new to PPC or a veteran you know that projections are part of the game. It only makes sense to make predictions on what will happen with the PPC market as we enter a new year. To make conclusions and predictions about where the market will be heading we look to The State of Paid Search survey. Going into a new year, account managers draw conclusions from the … [Read more...] about Determining PPC Budget Growth In 2015 – The State Of Paid Search
2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it's not only a need, but also a necessity to automate these two critical areas. After all, if budgets are not … [Read more...] about 2015 Prediction: The Year of Bid and Budget Automation
Is Your PPC Budget Setting You Up To Fail?
It’s that time of year when we as advertisers reflect back on the last 12 months and evaluate what marketing programs worked great, which did not fair as well, and start to plan marketing budgets for the new year. But how do you know if you have the right budgets for your industry and each marketing channel? You may ask yourself these questions: Did you allow budget to … [Read more...] about Is Your PPC Budget Setting You Up To Fail?
AdWords Scripts: Monthly Budget Projections and Display Audit
Thankfully, AdWords Scripts has made it much easier for account managers to utilize their current data to make smarter choices for their campaigns. There are tons of important areas to focus on, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign. But, if you're uncomfortable with writing and employing AdWords … [Read more...] about AdWords Scripts: Monthly Budget Projections and Display Audit
5 Competitor Strategies For Small PPC Budgets
Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by covering 5 competitor strategies for small … [Read more...] about 5 Competitor Strategies For Small PPC Budgets
