When the time comes to really push your accounts, it’s helpful to know where to push and what will help connect users to your product or service. This can be especially vital when you have both online retail business as well as brick & mortar locations. Sure you have location extensions enabled (you do, right??) but do you simply bid up all of those locations with bid … [Read more...] about Making Good Use Of Those Location Extensions
Search Results for: call extensions
Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because - and it doesn’t take an expert to tell you this - exactly 100% of consumers actually use their smartphones to actually make phone calls. But according to some real experts, the folks at Luma Partners, 52% of people who take action after conducting a mobile search, do … [Read more...] about Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
Google AdWords Introduces Website Call Conversions
Have you been having a rough time tracking your calls that come in from your Google AdWords advertisements? Or have you been able to track the amount of calls that came through the AdWords ad to website path through another source, but it only tracks the amount of calls and not what keyword or ad the call came from? Conversion tracking when someone calls the website … [Read more...] about Google AdWords Introduces Website Call Conversions
Everything You Need To Know About PPC Ad Extensions
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the other day. Notice how more than 50% of the space taken up by this ad comes from extensions of various types. Why Are Ad Extensions Important? There’s Lots … [Read more...] about Everything You Need To Know About PPC Ad Extensions
Assessing the Impact of Image Extensions
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers, image extensions allow for three visuals to show at the top of text ads. These ads not only look … [Read more...] about Assessing the Impact of Image Extensions
2014: The Year of Ad Extensions
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Paula Spencer, Online Campaigns Manager at Effective Spend. It’s the beginning of a new year, the holiday … [Read more...] about 2014: The Year of Ad Extensions
A Double-Take: Why You Need Call Tracking Now.
We talk about tracking a lot in the land of PPC Hero. Tagging URLS. Google Analytics. Keyword-level tracking. We know that the more data we can pull in means a better view of opportunities. Call tracking absolutely, positively falls into this category as well. Call tracking can help you understand the enormous value of mobile PPC or perhaps an opportunity to better allocate … [Read more...] about A Double-Take: Why You Need Call Tracking Now.
Making the Call: Call Tracking for PPC [Webinar Recording]
[Recording] Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I know when to use call tracking and when not to?" Lucky for you, the Heroes at Hanapin and Ifbyphone have an answer for you! This Thursday, one of each company's best and brightest will … [Read more...] about Making the Call: Call Tracking for PPC [Webinar Recording]
Making the Call: Call Tracking for PPC [Webinar]
Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I know when to use call tracking and when not to?" Lucky for you, the Heroes at Hanapin and Ifbyphone have an answer for you! This Thursday, one of each company's best and brightest will discuss all of … [Read more...] about Making the Call: Call Tracking for PPC [Webinar]
Easily Increase Your Leads with Bing Phone Extensions
This week Bing unveiled the next set of enhancements for their ads. This time it’s call extensions, something I am very excited about. What is the Big Deal? Phone extensions are a tremendous source of traffic for some of our clients at Hanapin. The extensions not only draw attention to your ad, the offer an alternative way to contact your business. This is especially … [Read more...] about Easily Increase Your Leads with Bing Phone Extensions
When and How to Use AdWords Image Extensions
The PPC world has been humming with discussion (and speculation) since Google made a big splash with their announcement that AdWords would now allow image extensions. No, images in search results are not new, and they’re not even particularly new within paid search ads (ever heard of PLAs?). But for search marketers who have been creating little green and blue ads that have … [Read more...] about When and How to Use AdWords Image Extensions
The 5 W’s of AdWords Ad Extensions – Part II
The five W’s return… I’m sure some of you may remember these from grade school as who, what, when, where and why. Together, they create the basic formula for getting the complete story on a particular subject. If you were following along earlier this month, we’ve already covered 4 of the different types of extensions that AdWords has to offer in Part I. For the purpose of Part … [Read more...] about The 5 W’s of AdWords Ad Extensions – Part II
