I Love Us I love the PPC community. We are funny, smart, and, for the most part, do our work without much hubris. And one of the greatest things about PPC Hero is this: we are dedicated to making the funny, smart, humble PPC community better. PPCers are very much interested in knowledge-sharing and the old adage “a rising tide lifts all boats”. So in this post, I am going to … [Read more...] about 5 Things to Make You Better at PPC Marketing
Search Results for: competitor analysis
Last Chance to Register for the PPC Hero Summit!
The PPC Hero Summit is NEXT WEDNESDAY 2/28!! The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero. Are you: Looking for a better search or social strategy? Interested in the latest scoop on important industry updates? Starting CRO and want some great tips and tricks? Wanting to conduct and … [Read more...] about Last Chance to Register for the PPC Hero Summit!
Announcing The PPC Hero Summit!
Prepare the coffee and snacks, secure a conference room for your whole team, have your phone close for a selfie photo, and get ready for 3 hours of training and fun with real, live PPC Heroes! Wait, what's this Summit thing again? The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero. Are you: Looking for a … [Read more...] about Announcing The PPC Hero Summit!
How to work with Sensitive Data Accounts
What do you do when you are told by the ever-present Google that you can’t use remarketing lists or other audiences in your paid search strategies? You work with out a strategy and suggest that remarketing could help engage users who have been on your site but did not convert the first time around. You get the tag placed, the list is built, and then Google disables your list … [Read more...] about How to work with Sensitive Data Accounts
Prioritizing Your PPC Platform Needs
The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management. Ask the Right Questions There are different platforms for all of your … [Read more...] about Prioritizing Your PPC Platform Needs
Master List of the Best Ad Tech Platforms for PPC
Have you ever thought to yourself - man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you're in luck! We curated a number of ad tech companies to develop a Master List of the Best Platforms for PPC Management. Each company sent in an … [Read more...] about Master List of the Best Ad Tech Platforms for PPC
Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors are, but are you watching them and studying them? Do you … [Read more...] about Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
6 Components of A Successful CRO Program
Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all of these analyses feed into our key takeaways. … [Read more...] about 6 Components of A Successful CRO Program
Live Summit Confirmation
Alright! You are now registered for the PPC Hero Summit! You'll get a confirmation via email with an invite about a week before the Summit, so don't worry if you don't see it right away. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: Tweet Copy Link Explore more from the ppc agency of … [Read more...] about Live Summit Confirmation
Live Summit
This event has already happened. The 2019 PPC Hero Summit is a free online seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with If paid advertising is a part of your job, then this is an event for you. Marketing Managers, Directors, and Specialists will benefit from a variety of topics, … [Read more...] about Live Summit
Tips For Being More Strategic With Your Clients
A few weeks back I wrote about the consultative approach and how it can be used to manage PPC accounts more strategically. Our key stakeholders expect us to be a strategic business partner who proactively pushes their business forward through the use of paid search. What they don’t want is a reactive partner who’s just ‘awaiting orders’ before proceeding ahead with tasks and … [Read more...] about Tips For Being More Strategic With Your Clients
New Flash Webinar with Hanapin’s President, Jeff Allen!
Spend 20 minutes with our President, Jeff Allen, as he discusses Auction Insights! When it comes to competitor analysis, there is no such thing as too much information. Auction Insights in Google AdWords is a particularly useful tool and can help you not only understand who your competition is, but how you can tailor your strategy to get a more competitive advantage. In this … [Read more...] about New Flash Webinar with Hanapin’s President, Jeff Allen!
