To online advertisers, it has become very clear that Facebook (more often than not) needs to be a part of every digital strategy. Whether it is brand awareness, dynamic remarketing, or a basic static ad, Facebook Ads can be a key element in driving traffic and increasing conversions. However, if you have ever used Facebook Ads you know that seeing a high return on your efforts … [Read more...] about Your Facebook Ads Are Working – Here’s How To Prove It
Search Results for: dynamic remarketing
Get Your Mobile PPC Ready For The Holiday Season
Whether you are an established brand or a newcomer to the PPC world, if you are in retail you know that competition to grab your potential customer exponentially increases during Q4. Furthermore, there is now more opportunity on mobile than ever before. Did you know that on mobile alone, conversion rate jumped 30% on Black Friday and 50% on Cyber Monday when compared to the … [Read more...] about Get Your Mobile PPC Ready For The Holiday Season
Google Display Network Targeting: What You Need To Know
The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online. AdWords' contextual targeting tools match your ads to relevant web pages, like targeting travel-related websites if you sell airline tickets. Here are the targeting tools that AdWords has in place for you to … [Read more...] about Google Display Network Targeting: What You Need To Know
Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
With the PPC world growing and evolving by the minute, it’s important to keep your finger on the pulse of the latest developments and advanced strategies that are emerging. Gone are the days where accounts simply run on Google and Bing and nowhere else. In today’s PPC world, there is so much more to take advantage of and so many other platforms where a user can learn about your … [Read more...] about Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
The Pre-Holiday Planning Guide You Can’t Afford To Miss
Although you may still be recovering from your banner Back to School year, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season! Any seasoned ecommerce vet will tell you that if you’re not ready by September, you’re already getting left behind. Although we’re midway into September, I’m going to give you a … [Read more...] about The Pre-Holiday Planning Guide You Can’t Afford To Miss
My Top 5 PPC Mistakes
Having been in the PPC industry for over 12 years, I've had the unique experience of learning and growing at almost the same pace at which the industry has developed. In a way, that has provided me with many advantages. I had access to some of the brightest minds in the search industry and was able to grow my accounts at almost the same rate as my competitors. There was very … [Read more...] about My Top 5 PPC Mistakes
4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Occupying additional paid search real estate is paramount when trying to stand out from the competition. Everything from ad extensions to Shopping ads, to various aesthetics when writing ad copy comes into play. Along these lines, I've put together a list of 4 lesser used techniques which help to take up more real estate. These techniques include: Review Extensions Google … [Read more...] about 4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Showcase Products On YouTube With TrueView For Shopping
This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them. Video ads in TrueView for shopping, give merchants a platform to showcase product details and images, as well as give consumers the ability to click to purchase from a retail site. TrueView … [Read more...] about Showcase Products On YouTube With TrueView For Shopping
Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
At some point while managing your PPC program you may be faced with this problem – you need more revenue and/or conversions NOW! It’s not a terrible problem to have. In fact, your program is probably performing so well that you are expected to just throw more money at your PPC, press the magic button, and viola – greater activity at the same ROI or CPA! Wouldn’t it be great … [Read more...] about Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happens after the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately turn into sales. These leads have to be nurtured in order to become legitimate sales … [Read more...] about Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Creating A Full Funnel Marketing Strategy With AdWords
I find that the more I learn about SEM, the more I realize I don’t know. There are many layers of sophistication that we can build into our campaigns and targeting to increase performance. The days of matching a relevant keyword with a relevant add and landing page and thinking you are done are behind us. It’s time to get more sophisticated about our targeting and audience … [Read more...] about Creating A Full Funnel Marketing Strategy With AdWords
