Happy Q1 advertisers! The start of a new year and a new decade is truly a busy time where we all finalize 2020 budgets, assess the damage from 2019, and rethink our strategies across the board. We keep the winners rolling, sunset the losers, and get ready to pitch a flurry of new ideas to our clients. As someone who loves working within the ever-so-buggy Facebook, I’d like to … [Read more...] about 5 Essential Facebook Ads Audiences for 2020
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Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
I am using this opportunity to remind you about Facebook's mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This change is the mandatory move away from ad set budgets to campaign budgets, also known as campaign budget optimization (CBO). Some of you may remember hearing this would happen last September but Facebook has pushed the date to … [Read more...] about Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
How To Find Ads On Facebook and Instagram
The simple act of finding ads on Facebook and Instagram isn't terribly difficult. It is just knowing where to look and which menus to use during your search. There are a few methods to choose when attempting to find an ad, and they can differ if you are trying to find your own ads or scope out a competitor's ad. Read below to find out more. Find Your Own Ads/Preview Your Own … [Read more...] about How To Find Ads On Facebook and Instagram
Are Facebook PPC Campaigns Worth It In 2020?
Are Facebook PPC campaigns worth it in 2020? Are they a good fit for targeting your audience? Fair question, taking into consideration all the Facebook drama happening lately. Since Facebook ad policy is so elusive and raises so many questions, is it still worth investing your money into a Facebook PPC campaign? Let’s turn to the statistics to find the definitive … [Read more...] about Are Facebook PPC Campaigns Worth It In 2020?
Facebook Holiday Checklist: 6 Tips For Success
The holiday season is in motion and the influx of advertisers on Facebook has begun. This influx makes ad space very competitive, so here are some tips to make it a successful season. Use campaign budget optimization to increase efficiency Use campaign budget optimization (CBO) to maximize delivery and decrease total cost per result across all ad sets. While CBO can't … [Read more...] about Facebook Holiday Checklist: 6 Tips For Success
6 Facebook Ad Strategies All Ecommerce Brands Need
Passivity isn’t something that the typical online retailer can afford. If you sit back and expect the shoppers to roll in (as they might for a well-placed brick-and-mortar store), you’ll be sorely disappointed: while there is a virtual equivalent of footfall to be earned in the form of organic traffic, search rankings aren’t static, and an inconvenient Google update can sink … [Read more...] about 6 Facebook Ad Strategies All Ecommerce Brands Need
Bridging the Online-Offline Gap with Facebook Offline Events
We all know Facebook campaigns with Conversion objectives. The idea is to define a standard or custom event tracked by Pixel as a conversion action so Facebook Algorithm can optimize the ad delivery by showing ads to users who are more likely to complete that action. This can be visits to a “thank you” page, e-book download confirmation or in more complex cases we get to set a … [Read more...] about Bridging the Online-Offline Gap with Facebook Offline Events
Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
Facebook Ads are powerful because the target audiences marketers can build are so precise. However, if your goals include offline conversion like an in-store purchase, you won’t be able to measure results and optimize performance. Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to: Use Facebook … [Read more...] about Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
We all know Facebook Pixel. The little snippet of code that is tasked with sending interaction and conversion data back to Facebook Ads algorithm for delivery optimization and tracking. With its set of standard events and the ability to track Custom Conversions, Facebook Pixel is a key element of the Facebook Ads platform.While the standard events cover different scenarios for … [Read more...] about Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers
One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools. With Facebook’s Audience Insights tool, you can go beyond high-level demographics (location, age, gender, etc.) and identify the specific interests, websites, publications and content topics that your current customers (and similar … [Read more...] about Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers
Facebook Ads Event Tracking Tool
In digital marketing, we all love aspects of our roles which is why we wake up and do this every day, but there are also the less desirable actions we have to perform. For me, as an account manager across a few different platforms, setting up tracking is the bane of my existence and not why I come into work every day. We set up tracking to count leads, track e-commerce revenue, … [Read more...] about Facebook Ads Event Tracking Tool
Facebook Targeting: Lookalikes vs. Your Intuition
Ever since Facebook first launched its advertising platform, being able to target users based on demographics, interests, etc. was one of its key strengths over Google. Over time through politics, privacy issues, and countless other items, Facebook has pulled many of those interesting targeting categories away. With the prioritization of campaign-level budgets, we're able … [Read more...] about Facebook Targeting: Lookalikes vs. Your Intuition
