As Google lean more and more into PMax they've released a new guide aimed at developers to help them build PMax integrations more easily.They've also moved all the PMax related content into it's own specific tab on Google Ads API website. Which should make it easier for you and your development team more easily find the information you need to build Performance Max … [Read more...] about Google reveal their latest PMax Developer Guide
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Changes To The Project-Level Quota Google Ads Display & Video 360 API
Important news if you have an existing integration can make concurrent Display & Video 360 API requests on Google Ads. From the 2nd of April 2024 The Display & Video 360 API will roll out a new project-level quota of 1500 total (read and write) requests per minute per project and 700 write requests per minute per project. Google have explained they've implement the … [Read more...] about Changes To The Project-Level Quota Google Ads Display & Video 360 API
5 Ways to Make the Best of the Five Latest Google Ads Features
With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today's time due to the pandemic shifting most business operations online, PPC marketing's history dates back to early 2000 when Google launched the initiative AdWords. Google's advertising platform has evolved over the … [Read more...] about 5 Ways to Make the Best of the Five Latest Google Ads Features
Showcase More of Your Products on Google Shopping
You’ve done all the hard work, and your Google Merchant Center has no errors or disapprovals but you still find that many of your products are just not showing in your advertising efforts. This can be commonplace, especially for those retailers that have hundreds, if not 1000’s of products that they are wanting to showcase on the Google Shopping network. Do you just throw … [Read more...] about Showcase More of Your Products on Google Shopping
How to Maximize Google Ads Results With a Low Budget
How much Google Ads budget a business allocates to campaigns has been a question that has lingered for years. Whilst paid marketers around the world would say that their channel should get the most spend, in reality, for lots of businesses the money just isn't there. So what does this mean? Is that it for small businesses? Does this mean that Google is a no-go zone? This is … [Read more...] about How to Maximize Google Ads Results With a Low Budget
Broad Match in Review: Putting Google to the Test
In the world of digital media – and in paid search in particular – it can feel like we’re always on high alert, waiting to jump on the next product announcement or new beta that will come along and help us to squeeze incremental performance out of our paid marketing budget. So it’s maybe somewhat counterintuitive that in 2022, the single biggest improvement you can make to … [Read more...] about Broad Match in Review: Putting Google to the Test
The Ultimate How-to Guide on Google Ads A/B Testing
Image Source When it comes to online marketing, it’s difficult to know what will make for an engaging campaign. You’ll always find that some images, tones, and wordings appeal more to some people than others. We all have our individual preferences. That’s why the success of a well-made campaign can often depend on it finding the right demographic. A/B testing, or … [Read more...] about The Ultimate How-to Guide on Google Ads A/B Testing
Six Ways to Adjust Google Ads to Save Budget
You don't have to be a financial expert to know that the economy is in a rough patch. The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven't been open for dine-in customers. For most of the nation staying home has been a good thing for the eCommerce industry, however, which saw a 25% … [Read more...] about Six Ways to Adjust Google Ads to Save Budget
How Google Core Web Vitals Can Improve UX Performance
As we know by now, Google loves to keep us on our toes in terms of the requirements for success with its ranking algorithm. One of the latest changes involves Core Web Vitals, a new set of metrics that is one way to incorporate UX signals into the algorithm. The goal for Google is the promotion of sites and landing pages that create a better page experience for its users. … [Read more...] about How Google Core Web Vitals Can Improve UX Performance
How To Optimize Your, Google My Business Profile
Is your Google My Business (GMB) profile optimized for success? GMB is a great way to promote your business online, but only if it’s done correctly. Google is the world’s most-visited website. By creating a Google Business Profile, you can attract new customers through their natural browsing on Google search and even by using Google Maps in combination with your business … [Read more...] about How To Optimize Your, Google My Business Profile
Google Ads Optimization: Search Campaign Optimization List
Successful Google Ads campaigns require regular optimization. Often, PPC managers don’t have the processes in place to optimize their Ads campaigns and don’t yield the results of their competitors. If you want to make the most of Google Ads and the online personalized recommendations they present searchers with, then this optimization checklist will come in … [Read more...] about Google Ads Optimization: Search Campaign Optimization List
Using Google Ads for Shopify Success
Photo by Roberto Cortese on Unsplash Shopify is the most popular E-commerce platform in the world, providing you with all the features you need to build, manage, and market your online store from a centralized location. That said, no matter how powerful Shopify is, it’s important to note that success is not a guarantee. After all, building your own Shopify store is the … [Read more...] about Using Google Ads for Shopify Success
