By now, I would hope you’re making ample use of Google’s curated lists across paid search, Display, & YouTube. If not, I recommend reading why it’s important to be taking full advantage of layering audiences on search campaigns. With the addition of affinity audiences to Google search campaigns, we now have the ability to continue to hone our top-of-funnel audiences and … [Read more...] about Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
Search Results for: google ads
Three Basic Categories of Google Ads Bidding
There are only two certain things in life: death and Google Ads updates. Google makes updates to its ads platform on a monthly basis and most of these are small changes or new features types to test out. However, every year or so Google loves to rock the boat with removing or adding a new bid strategy. Don’t worry, you haven’t missed any big news recently! However, given … [Read more...] about Three Basic Categories of Google Ads Bidding
The Guide To Google Ads’ Reach Planner
Google Ads Reach Planner is a powerful tool within the Google Ads UI that can predict total user reach, costs, and frequency based on a number of audiences and budgetary inputs. I have personally used the tool for projection presentations a number of times now and the media plans the reach planner outputs are well-received by clients. Generally, the projections are decently … [Read more...] about The Guide To Google Ads’ Reach Planner
When To Test Google Ads Portfolio Bidding
Automation is a feature that isn’t going away anytime soon and Google continues to offer additional features. Portfolio bidding has been around for a while, but it’s something I’ve just recently started experimenting with after having a lot of success with automation at the campaign level. In this post, I’ll break down portfolio bidding and 5 scenarios when I tested it. What … [Read more...] about When To Test Google Ads Portfolio Bidding
Google Ads Audience-Based Campaign Restructure Case Study
Google Ads keyword-based campaign structure is one of, if not, the most important aspects of driving paid performance in digital marketing at the highest levels of intent. With bad structure keywords compete against themselves, quality scores plummet, bidding and budgeting become erratic and less predictable, among many other cascading issues. Behind campaign structure (because … [Read more...] about Google Ads Audience-Based Campaign Restructure Case Study
How To View Google Ads Data In Google Analytics
Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to gain additional insight into what your customers do on your website post-click. Google Ads is a pay-per-click model, and understanding the full picture of how your customers interact with your website is … [Read more...] about How To View Google Ads Data In Google Analytics
Google Ads B2B Full-Funnel Strategy Outline
For any platform, having a full-funnel marketing strategy is ideal. Not only does it help you get a better idea of how you are reaching users and on what level, it also gives you an idea of how long your general sales cycle is. In this blog, I am going to cover what a full-funnel strategy looks like for Google Ads, from the content you will need at each level to the types of … [Read more...] about Google Ads B2B Full-Funnel Strategy Outline
How to Address Low Search Volume Keywords in Google Ads
You’ve done it! You built your first Google Search campaign after many hours of planning, projecting, and strategizing. The ads and keywords are all uploaded and visible in the interface, and you are performing your final QA. But then it hits… you open the campaign only to find out that Google has flagged many of your keywords as ‘low search volume’ and won’t trigger ads for … [Read more...] about How to Address Low Search Volume Keywords in Google Ads
4 Google Ads Automated Rules To Try
Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools should be used in addition to your normal everyday management. Today I want to review the Google Ads automated rules available to advertisers. In particular, I’m going to share four rules that … [Read more...] about 4 Google Ads Automated Rules To Try
Google Ads Target CPA Bidding: Benefits & Drawbacks
Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical account conversion data and user-specific contextual data to set an auction bid with the goal of achieving the campaign manager’s desired CPA. Target CPA Settings Target CPA eliminates many variables … [Read more...] about Google Ads Target CPA Bidding: Benefits & Drawbacks
[Updated] The Beginner’s Guide To Setting Up A Google Ads Account
Are you set up to run successful campaigns? Our updated guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns. Here are the main topics this guide covers: Account set up basicsCreating a keyword listCampaign & ad group structure and best practicesAd and ad extension … [Read more...] about [Updated] The Beginner’s Guide To Setting Up A Google Ads Account
The Beginner’s Guide To Setting Up A Google Ads Account
01/22/2020 Want to know how to st up Google Ads? Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting Up a Google Ads Account.” The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to not only … [Read more...] about The Beginner’s Guide To Setting Up A Google Ads Account