Google Shopping is the next generation of PLAs. Offering a more retail centric advertising model, advertisers can easily segment their product feeds by categories and labels. This is all well and good but what do you do when performance is lacking? Do these new campaign types require new tactics or can you treat them like your other AdWords campaigns? The Account The account … [Read more...] about Are You Wasting Spend on Google Shopping?
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Happy Birthday Google Shopping!
A Happy 11th Birthday from all of us here at PPC Hero! And many more amazing years to come. Check out these recent PPC Hero blog posts about Google Shopping and product listing ads to take your ecommerce campaigns to the next level: 7 Tips for Getting Your PLA Campaign Holiday Ready The Total Guide to Product Listing Ads How New Shopping Campaigns are Giving PLAs a Jolt! … [Read more...] about Happy Birthday Google Shopping!
The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
You've asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We'll be posting twice a week until all six parts are posted, so keep your eyes peeled! Part 1: Setting Up Your Data Feed Part 2: How to Set Up Your Shopping Campaign Part 3: How To Optimize Your PLA … [Read more...] about The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More
AI-enhanced and AI-powered advertising is coming, and nothing will stand in its way. At its recent Google Marketing Live conference, the search giant unveiled a gaggle of new AI features set to roll out across its advertising suite over the near weeks and months. How many times can we say "AI" in an opening paragraph? If the newly announced products, tools and add-ons have … [Read more...] about Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More
Google Unpaid Shopping Traffic – Early Results
What are free product listings on Google? Google Ads announced last month that unpaid shopping product listings would begin rolling out, featuring non-ad based product listings on Google’s Search and Shopping SERPs. With this update, paid product listings will continue to be served at the top and bottom of Search and Shopping results pages, but unpaid listings … [Read more...] about Google Unpaid Shopping Traffic – Early Results
Seven insights hiding in Google’s new Christmas shopping research
Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can start to feel like the season is close to wrapping up. Based on Google’s data, though, that couldn’t … [Read more...] about Seven insights hiding in Google’s new Christmas shopping research
The Complete Google AdWords Shopping Campaign Settings Breakdown
When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. It has multiple moving pieces with the setup, management, and continued optimizations. Plus, you not only have to manage your campaign on AdWords, but you also have to manage your feed, which can be especially tedious if you have a large, diverse inventory of … [Read more...] about The Complete Google AdWords Shopping Campaign Settings Breakdown
Google Announces Ecommerce Partnerships For Shopping
Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Center and three leading … [Read more...] about Google Announces Ecommerce Partnerships For Shopping
Google To Release New Shopping And Travel Features
Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping Campaigns. Although advertisers have long since enjoyed the many benefits of Remarketing Lists for Search Ads, this update effectively extends their application to both Shopping ads (PLAs) and Local Inventory ads (LIAs). The increased reach … [Read more...] about Google Rolls Out RLSA To AdWords Shopping Campaigns
Shopping Campaigns: How Does Bing Really Stack Up To Google?
Product Listing Ads have absolutely revolutionized how shoppers research and ultimately purchase products online. What started as an exclusive set of ads in the search engine results page has become a must have for any e-commerce advertiser. Google and Bing have both launched Shopping campaigns, which offer specialized segmentation and biding strategies for your PLAs. If you … [Read more...] about Shopping Campaigns: How Does Bing Really Stack Up To Google?
Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year. Two announcements were made by Google on Wednesday. The new Diagnostics tab in the Merchant Center will be replacing the Data Quality tab currently in the Merchant Center. Five new features around Shopping Campaigns have … [Read more...] about Google AdWords Puts Focus on Shopping Campaigns
