Conversion rate optimization (CRO) is a huge topic in the PPC world, especially since increasing this metric can turn dirt into gold in your accounts. Each time someone clicks you have a chance to gain a conversion - whether that’s a sale, lead form filled out, or subscriber gained. Each time that person doesn’t perform a conversion on your site, you’re wasting money. So, … [Read more...] about Average Conversion Rate: What’s Average, Anyway?
Search Results for: mcc
Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It was announced this week that Google launched Managed Service for Running Docker-Based Applications on its Cloud Platform. [Tech … [Read more...] about Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Bing Ads Reveals Accounts Summary Feature
Ask and you shall receive! If you work for an agency, you’re probably familiar with AdWords’ My Client Center (MCC) feature. Bing Ads is now providing this same convenience— called Accounts Summary— allowing advertisers the functionality to toggle between as many as 2,000 accounts. If you manage multiple accounts on Bing, the Accounts Summary page will be viewable upon … [Read more...] about Bing Ads Reveals Accounts Summary Feature
5 Tips To Improve Client Communication
It happens to the best of us: you and your client just can’t seem to get on the same page. Neither of you know for sure where each other is coming from or where you're going. Something you thought everyone was on the same page about ends up causing a huge issue because, surprise, you weren’t even in the same book. This post will share 5 tips I’ve found to help clarify some of … [Read more...] about 5 Tips To Improve Client Communication
10 Reasons You Will Save Time and Money with DoubleClick Search
DoubleClick Search (DS3) is a powerful bid management tool that offers a cross channel view of your paid search campaigns. The platform will save you time and money, as it promotes integrated channel management. Most importantly, once you start using the tool you too will love the speed in which you can manage multiple paid search publisher accounts all in one place. Here … [Read more...] about 10 Reasons You Will Save Time and Money with DoubleClick Search
Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google's new AdWords policy will finally be in effect this month. What differences will we see? [Search Engine Land] Speaking of difference-makers … [Read more...] about Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Big news out of Bing. The interface is getting a new look. [Bing Ads] Google Analytics now offers reporting for display targeting in AdWords. [PPC … [Read more...] about Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
Putting “Fun” Back In The AdWords Fundamentals Exam
The time has come! You're ready (or not) to take your first AdWords certification exam! Where to start? How to begin? There are a few introductory steps, some changes you'll want to be wary of, and, of course, suggestions for where to focus and how to approach this exam! Practice for The AdWords Fundamentals Exam Step 1 - Get the Fundamentals Guide. Google wants you to … [Read more...] about Putting “Fun” Back In The AdWords Fundamentals Exam
Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Bing released some big news this past week. They decided Google had it right all along, and now plan to release what Google AdWords describes as … [Read more...] about Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
Two Simple Tricks To Enhance your Excel Lookups
A few weeks ago we covered INDEX MATCH as a replacement for VLOOKUP in excel. We only scratched the surface though. There are many more uses for INDEX, MATCH and VLOOKUP, using them together can even help you in a few tricky situations where a simple VLOOKUP or INDEX MATCH doesn't do the trick. Using MATCH to Deal with Inserted Columns in VLOOKUP One of the major issues with … [Read more...] about Two Simple Tricks To Enhance your Excel Lookups
Are You Wasting Spend on Google Shopping?
Google Shopping is the next generation of PLAs. Offering a more retail centric advertising model, advertisers can easily segment their product feeds by categories and labels. This is all well and good but what do you do when performance is lacking? Do these new campaign types require new tactics or can you treat them like your other AdWords campaigns? The Account The account … [Read more...] about Are You Wasting Spend on Google Shopping?
PPC Roundtable: What’s Your Anti-Wishlist?
Every once in a while here at PPC Hero, we like to ask big questions. Questions so big they have numerous answers. And then our writing staff gets together and each offers their own thoughts and perspectives on the answer to that question. This is one of those moments. Earlier this month, in our Series posts, we asked our writers to write about what was on their wish list -- … [Read more...] about PPC Roundtable: What’s Your Anti-Wishlist?
