This is the second in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the first post in … [Read more...] about Best Sources And Techniques For Identifying Great Talent
Search Results for: excel
Road Trip: How a Small Agency Funds SEM Conferences
Ah, SEM conferences. Knowledge sharing. Inside jokes. Epic after-parties. There’s nothing like working in SEM to fill you with a paranoid frenzy about staying on top of the latest trends, reading the latest posts, or, if you’re that good, writing them yourself. And there’s no catharsis like an SEM conference, a chance to share achievements in Excel’s Index/Match and landing … [Read more...] about Road Trip: How a Small Agency Funds SEM Conferences
Is Your Account Leaving Money On the Table From Lost Impression Share?
Two questions that we get asked frequently are: How much more should I spend for our PPC account? How many more conversions can I expect to get from the increase in spend? When asked these questions the first thing I look at is what campaigns are performing well and how much impression share is being lost. However, analyzing impression share can be a bit cumbersome and … [Read more...] about Is Your Account Leaving Money On the Table From Lost Impression Share?
Review Extensions: AdWords’ Mythical Monster
There was once an ad extension that promised to improve your account health with better relevance, trust, and even engagement. Review extensions had rolled out, and all you had to do was complete a form such as this and all would fall into place. But it didn’t happen that easily, did it? No. In fact, there many out there still trying to get review extensions approved, … [Read more...] about Review Extensions: AdWords’ Mythical Monster
There’s No Such Thing as Best Practices
Let’s talk about an epidemic. In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem: Best practices don’t exist. Though well intentioned, the very notion of a best practice can serve as a foil to its own supposed cause. I’ll … [Read more...] about There’s No Such Thing as Best Practices
10 Reasons Hero Conf is the Can’t Miss Conference of the Year!
PPC Heroes know that spring means Hero Conf 2015 is just around the corner. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. It’s all happening April 27-29 in downtown Portland, OR. Still need a little extra help in getting … [Read more...] about 10 Reasons Hero Conf is the Can’t Miss Conference of the Year!
Bidding Strategies: A Pair of Case Studies
Sometimes, I think there is one single mantra that runs through the mind of every PPCer, “Let’s test that.” Ad testing and conversion rate optimization get a lot of the testing hype, but what about bidding strategies? At intervals, experimenting with bidding strategies gets sprinkled into the testing mix, but not enough. How do we spend money in paid search? The answer is … [Read more...] about Bidding Strategies: A Pair of Case Studies
Save Time On Tactical PPC Work
After you do all of the hard work analyzing your account, you’re going to need to implement some changes. Whether it’s bid changes, new campaigns, or pausing keywords; getting into your account and optimizing can be a time suck. Tasks To Do Yourself Excel Templates - Excel is a huge part of our day-to-day tasks when it comes to PPC, so you might as well accept it and become … [Read more...] about Save Time On Tactical PPC Work
Utilize These 4 Ad Extensions Above All Else
Paid Search Marketers are always looking for a way to boost overall click thru rates within their accounts. While many metrics play a role in overall performance, higher click thru rates mean more traffic, which potentially leads to more conversions, leads or whatever you deem as a success within your account. Not only do higher click thru rates lead to more successful actions, … [Read more...] about Utilize These 4 Ad Extensions Above All Else
How To Test Your Ad Copy Like Spock (5 Ways)
Leonard Nimoy may have left us, but his most famous character's wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if you just keep your cool, use your smarts, and focus on the job. I don't claim to be a Trekkie and I definitely don't know all of the Star Trek movies by name, but I do know Spock … [Read more...] about How To Test Your Ad Copy Like Spock (5 Ways)
Strategies For Better PPC Analysis
Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker. Tasks To Do Yourself Save Columns & Filters - If you find yourself using the same columns again and again, save them! This way, your favorite arrangement of PPC data is only two clicks away. Sim- ply check the … [Read more...] about Strategies For Better PPC Analysis
Need Fast Growth? How To Ramp Up Your PPC Program Quickly
A few months ago, I was tasked with ramping up one of our flagship client’s PPC program by driving as much volume as possible on a month over month spend increase of $90K. I was both excited and terrified at the prospects of what the potential consequences could be. Driving client spend is always exciting for an agency as it creates additional revenue. A spend increase of … [Read more...] about Need Fast Growth? How To Ramp Up Your PPC Program Quickly
