For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd "Step Inside AdWords" presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing several new updates to the advertising platform. Updates that, on the whole, didn't live up to the hype. First and foremost: we still have … [Read more...] about Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
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Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
Join us today at 11:45 AM EST for coverage of Google's AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last year. In particular, they stressed the user (and advertiser) multi-screen experience, in-app advertising, and targeting improvements that "let … [Read more...] about Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
How to Test Foreign Markets with AdWords
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Justin Seibert (@domjbs), President of Direct Online Marketing. Selling products into a new country can seem … [Read more...] about How to Test Foreign Markets with AdWords
2014: The Year of Ad Extensions
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Paula Spencer, Online Campaigns Manager at Effective Spend. It’s the beginning of a new year, the holiday … [Read more...] about 2014: The Year of Ad Extensions
The 10 Common Remarketing Mistakes That Will Haunt You
Remarketing allows you to follow users who've previously visited your website as they browse the Web. We’re going to take look at a few ways to maximize your remarketing campaigns, as well as a few common mistakes to avoid. There are 3 types of Remarketing to take into account in Google Adwords: 1. Remarketing for the Display Network: Shows ads to your site visitors as they … [Read more...] about The 10 Common Remarketing Mistakes That Will Haunt You
Happy Clicking on Cyber Monday from PPC Hero!
It's that time of year- 'Twas the Monday after Thanksgiving, when all through the internet Not a creature was stirring, except for a mouse. PPC Hero is ready for Cyber Monday online shoppers! Are you? Scroll down to find our latest posts for a busy ecommerce season. Use these ecommerce and shopping-related blog posts to make sure you (and your customers!) get exactly what you … [Read more...] about Happy Clicking on Cyber Monday from PPC Hero!
Planning Your 2014 Budgets With Search Trends
Ahh the beginning of winter – the start of cold weather, stuffy noses and chapped lips always reminds me that this is a special time of year. Tis the season for shopping, eating and holidays sure, but it’s also the most challenging time of the year: budgeting & planning season. Often be thought of as the bane of existence, budgeting season can be a trying, repetitive and … [Read more...] about Planning Your 2014 Budgets With Search Trends
3 Easy Steps To Success For Holiday eCommerce
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favorite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier this week, Sam discussed how to make … [Read more...] about 3 Easy Steps To Success For Holiday eCommerce
Increase Conversions With Facebook Lookalike Audiences
Facebook rolled out Lookalike Audiences in early 2013. With all the recent changes Facebook has made to the ad manager and conversion tracking since then, I thought it would be worth revisiting the topic as a possible opportunity to drive incremental conversions as we approach the holiday season. Also, in honor of Jeff Allen’s post the other day, I decided to use a picture of … [Read more...] about Increase Conversions With Facebook Lookalike Audiences
56 Days Till Christmas: A Quick Guide To Planning For The Holidays
We've seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you've not yet begun planning for how to manage your PPC accounts for the holidays, the time is now. Holiday Strategy There are myriad best practices on how to effectively prepare for your … [Read more...] about 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
How To Increase ROAS For Your PLA Campaign
All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality, Carrie showed you how to double your conv. Rate with Display, then Sam talked about … [Read more...] about How To Increase ROAS For Your PLA Campaign
Creating Dynamic Ads with Scripts
Consistent ad testing is one of the best practices in paid search. As account managers we are always trying to get that extra edge. What if that is not enough though and you want to update your ads even more frequently to include relevant and timely information? This is where dynamic ads come into play. Today we are going to cover how a little knowledge of scripts can help you … [Read more...] about Creating Dynamic Ads with Scripts
