In an industry where success is often defined by “quick wins” and other idioms for capitalizing on what we perceive to be egregious in-account oversights, it can be easy to forget that there’s another (more reliable) way to achieve performance growth: A Systematic and Sustained Maintenance of the Account With the Super Bowl match-up set (much to the joy of our peerless … [Read more...] about Forget Quick-Wins! Build Towards and Then Sustain Great Performance!
Search Results for: ad testing
Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
If the title of this blog post caused the bile to rise in your throat, than this post is for you. On the other hand, if you do your best to put one of those "alerts" in every text ad you ever run, then this post is even MORE for you. Being a PPC expert, you undoubtedly realize that different people respond to different text and call to actions and you've probably even run … [Read more...] about Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
Top 5 PPC Fails
In 2014, companies plan to spend $55.7 billion on search ads or 46% of total internet advertising dollars according to a recent tech crunch article. Given the massive amounts of money spent on search, I repeatedly encounter the same costly mistakes when I audit paid search campaigns. I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid … [Read more...] about Top 5 PPC Fails
Tips for Getting Results with an Inherited PPC Account
I’ve been assigned to a series of new clients recently as we shepherd them through their first 90 days with Hanapin. Additionally, I have been auditing accounts for prospects through our pre-sales process. In every instance, the accounts are pre-existing and have or would become an ‘inherited account’ situation. These accounts are currently not meeting goals and have a previous … [Read more...] about Tips for Getting Results with an Inherited PPC Account
9 Hacks For Custom Automation [Webinar Recording]
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks! In the recording, Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing list out 9 hacks to customize … [Read more...] about 9 Hacks For Custom Automation [Webinar Recording]
9 Hacks For Custom Automation [New Webinar with Acquisio!]
"I wish I could spend all my time doing bid changes and pulling reports!" said NO ACCOUNT MANAGER EVER. Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks! Join Marc … [Read more...] about 9 Hacks For Custom Automation [New Webinar with Acquisio!]
Turn Traffic Into Results With This Ulitmate CRO Toolkit!
So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user sees and does at the end of their click journey, making sure your landing page is engaging and relevant, and creating a cohesive message from your ad to the … [Read more...] about Turn Traffic Into Results With This Ulitmate CRO Toolkit!
Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals. The biggest issue I face when starting an audit is where to begin and what direction to take. There are so many moving parts to a paid search account that it’s easy to get … [Read more...] about Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
8 PPC Hacks You Should Be Using
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you could really rake in the benefits! Ad Hacks Using Dynamic Keyword Insertion (DKI) or Dynamic Search Ads (DSA) will give you extra character space While the official limit on … [Read more...] about 8 PPC Hacks You Should Be Using
Conflict Resolution and Client Management
I don’t do a lot of things well. I am pretty bad at MLB 14: The Show. I can’t draw, not even stick figures. I can’t sit through any of the Fast and the Furious movies (fell asleep watching film six 2-3 times on the plane to SMX Sydney). But one thing I am decent at is conflict resolution. As Hanapin Marketing’s client roster grows and I spend more of my time on scaling the … [Read more...] about Conflict Resolution and Client Management
8 Fixable Shortcomings That A PPC Audit Would Uncover
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what will someone uncover when they audit your account? While your account may be in good, even great, shape, there is always something to find. Today I break out 8 specific oversights … [Read more...] about 8 Fixable Shortcomings That A PPC Audit Would Uncover
Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making
Let’s face it, in the flurry of the tasks and strategy involved in PPC, we’ve all made mistakes, many of them avoidable (and some of them huge). That’s okay, PPC Hero is here to help you catch them before they happen! Let’s walk through some easy to make mistakes and give you some pointers in avoiding (or fixing) them! This is by no means an exhaustive list of things that … [Read more...] about Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making