Google Shopping is a powerful way to drive sales to an e-commerce store. Typically this channel has a lower level of competition simply because of the volume of work that's involved in creating and maintaining the product data. This means that, for the meantime, advertising in Google Shopping is pure gold! Today we're going to take a look at a variety of techniques and best … [Read more...] about Maximize Your Performance In Google Shopping
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4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. This post originally came to us from JD Prater (@jdprater). JD is now a Senior Account Manager at Hanapin Marketing and regular … [Read more...] about 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Webinar Confirmation: 6 Killer PPC Conversion Tactics You Need To Try
You're All Set! You're now registered for Hanapin Marketing and DialogTech's webinar, 6 Killer PPC Conversion Tactics You Need To Try. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Take A Walk Down The Conversion Path With Google … [Read more...] about Webinar Confirmation: 6 Killer PPC Conversion Tactics You Need To Try
Benefit From Better Search Functionality In AdWords Editor 11
Google recently launched version 11 of AdWords Editor. Besides feature updates, the editor received an overhaul to the search functionality. Although it takes a little time to get back up to speed with the rearrangement, I’ve fallen in love with the new functionality and search bar. It takes the set up out of the menus and puts it rights back in your hands. To get started, … [Read more...] about Benefit From Better Search Functionality In AdWords Editor 11
Escape Your PPC Data Rut With These Four Reports
It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day and overall performance to see if anything … [Read more...] about Escape Your PPC Data Rut With These Four Reports
What Do Brands Like Adobe, American Cancer Society, and Bing Have In Common?
They All Are Attending Hero Conf! Hero Conf is the only conference that is 100% dedicated to PPC. Our full schedule is now live and it's packed with 40+ in-depth sessions from the best and brightest minds in the industry, from brands you trust like Bing, Adobe, and American Cancer Society. From live, interactive sessions to advanced sessions on AdWords scripts to management … [Read more...] about What Do Brands Like Adobe, American Cancer Society, and Bing Have In Common?
For The Best PPC Ads Change Your Focus
You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You launch these ads and you wait… And … [Read more...] about For The Best PPC Ads Change Your Focus
Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
It's easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. That's why we've put together this toolkit, jam-packed full of useful tools and resources … [Read more...] about Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
How To Find Out If It’s Seasonality Or Something Else
The holiday season has a reputation for housing much joy. Roaring fires, turkeys or hams roasting in the oven, the company of loved ones, and whatever comforting liquid with which you prefer to fill your glass. It’s all very idyllic, to the point where it’s been immortalized in song as “the most wonderful time of the year.” A song that probably was written in blissful … [Read more...] about How To Find Out If It’s Seasonality Or Something Else
Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Digital analytics is entirely about discovery. As data analysts we are pursuing fresh insights we can turn into actionable business improvements. Campaign optimizations such as improving the click-through rate of your ads, or reducing cost-per-click are great places to start. Today I am going to cover a fantastic way to focus on your customers using Google Analytics … [Read more...] about Discover The Gold Mine Of Remarketing Lists Using Google Analytics
5 Ways Location Targeting Delivers Big Results [Webinar]
If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a pretty wide array of targeting options so its easy to make the mistake of advertising to too many locations or ones that are not even serviced by your company. … [Read more...] about 5 Ways Location Targeting Delivers Big Results [Webinar]
Predicting RLSA Expansion In 2015
Welcome to another edition of series week at PPC Hero! This week we'll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. According to Google, “49% of customers now visit 2 to 4 sites before they decide to buy and 96% of shoppers … [Read more...] about Predicting RLSA Expansion In 2015
