In the world of ecommerce one idea is king: profit. As the old saying goes ‘revenue is vanity, profit is sanity’ and it is for this reason that properly optimized PPC can help keep all e-commerce website owners very sane and very happy. By setting up Google Analytics’ e-commerce tracking to integrate with your PPC data you can track the exact amount of revenue made on your site … [Read more...] about Maximize Your PPC’s Efficiency With e-Commerce Tracking
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Marc Bitanga: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Marc Bitanga, who will be speaking about segmentation and working with agencies at Hero Conf 2013. Marc Bitanga is a digital marketing professional with over 10 years experience increasing website traffic, acquiring customers and improving online revenue for agencies as well as popular brands such as Electronic Arts & SAP. He has … [Read more...] about Marc Bitanga: Hero Conf 2013 Speaker Interview
Dennis Yu: Hero Conf 2013 Interview
We had the opportunity to interview Dennis Yu, who will be speaking about Facebook and PPC at Hero Conf 2013. Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and … [Read more...] about Dennis Yu: Hero Conf 2013 Interview
PPC Hero’s Beginner’s Guide to PPC
PPC Foundation PPC Account Structure Budgeting and Projections Keywords Bid Management Ad Writing and Testing Google Display Network Landing Page Optimization Google Analytics Reports and Client Services … [Read more...] about PPC Hero’s Beginner’s Guide to PPC
5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is a waste of marketing budget and I understand where they’re coming from. That said, I also feel like the data and research that has been published over the last year or … [Read more...] about 5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
Back at the beginning of the month, Hanapin/PPC Hero co-hosted a webinar with Intrapromote to review the best ways to coordinate your PPC and SEO marketing efforts. You can watch the recording to get all the delivered content, but we also had some fantastic questions and ran out of time to answer them all live. So I wanted to follow up on the questions we didn’t get to and … [Read more...] about 10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
The Importance of Site Speed for PPC
There’s been a lot of talk about site speed in the past year or so and I thought it would be a good time to look into the impact it’s had on some of my accounts. Over the past few weeks I’ve been helping my clients look into their average page load time and see if we can discover any ways to speed things up as part of a general site audit and quality score review. The … [Read more...] about The Importance of Site Speed for PPC
PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
With the new year approaching, it's the perfect time to reminisce of 2012 and use the things we've learned throughout the holidays & into the new year. With a combined effort from the PPC Hero team we pulled the top 5 tips to get you through the holiday and into the new year. Enjoy these pointers from our PPC Heroes and your holiday season! “I find that it's crucial to … [Read more...] about PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
Hero Conf 2013 Speaking Topics Are Here!
Many of you have you been wondering what to expect at next year's Hero Conf. Well you're in luck, because we have a preliminary list of topics to share! After weeks and weeks of deliberation, we have finally rounded out our preliminary list of Hero Conf 2013 speaking topics. You can check out the list here. We're hitting everything from Ecommerce & Lead Gen to Landing Pages … [Read more...] about Hero Conf 2013 Speaking Topics Are Here!
Audit Your Account With Wordstream’s AdWords Grader
You know you should audit your account, right? Whether it's a new account you've just taken over or one you've been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC performance to new heights. We've already written about the myriad benefits of a PPC audit (and what not to do). We've held webinars and had Q & … [Read more...] about Audit Your Account With Wordstream’s AdWords Grader
9 Tips for Effective Negative Keyword Management
Having an effective negative keyword strategy is one of the cornerstones of a successful PPC account. Negative keywords, implemented correctly will save you money, increase the relevancy of your audience and improve your click-through rates. I’ve listed what I consider to be the 9 main considerations when working with negative keywords. Hopefully those of you new to the PPC … [Read more...] about 9 Tips for Effective Negative Keyword Management
Holiday Ad Copy & How to Schedule Holiday Ad Tests
For the final installation in this month’s PPC Hero series on strategizing for the holiday season, we’re going to review the best and most effective ways to optimize ad copy to drive higher CTR’s and conversion rates. There will hopefully be some interesting tips you hadn’t thought of in terms of actual copy changes, but we’ll also take a look at a potential ad testing schedule … [Read more...] about Holiday Ad Copy & How to Schedule Holiday Ad Tests