Making the right moves can be difficult without the data. Perhaps this is why we thrive off intuitive interfaces and data-packed spreadsheets on a daily basis. When it comes to conversion rate optimization, however, this requires specialized tools and reporting features beyond what AdWords alone can offer. Fortunately, Google Analytics offers up several powerful measurement and … [Read more...] about Leveraging Analytics Goals & Reporting Features To Improve Conversion Rates
Search Results for: landing pages
Engaged CRO: A 5-Step Plan for Full Client Support
I’m of the opinion that it is not hard to convince your client of anything, if it’s forwarded with: “this will get you more leads/make you more revenue.” However, as soon as the word “test” gets thrown in the mix, even when goals are on target, things have been known to screech to a halt. So if the client is happy with performance and you’re hitting goals, how do you convince … [Read more...] about Engaged CRO: A 5-Step Plan for Full Client Support
Using AdWords’ Recent Remarketing Changes To Improve Your Account
Last week Google made a couple of very important changes to their current remarketing set up. The first was enabling you to manage your remarketing lists within Analytics, which will mean you can start to develop really honed ads and offers to entice your users back. The other, is that you can now place a remarketing code for your entire site, rather than placing specific codes … [Read more...] about Using AdWords’ Recent Remarketing Changes To Improve Your Account
ABC’s of PPC – A Guide for the Basics!
We’ve been posting some pretty advanced optimization techniques recently at PPC Hero to make sure our audience is getting the next level of PPC advice. That doesn’t mean new advertisers aren’t getting in the paid search game daily or that you all-star vets couldn’t use a little reminder of the basics. The following alphabetical list is going to seem a little simple, but you … [Read more...] about ABC’s of PPC – A Guide for the Basics!
5 Ways adCenter beats AdWords
Microsoft adCenter is often dismissed in PPC circles as a much more cumbersome, AdWords lite. However, we’re here today to dispel some myths! While adCenter certainly used to be painfully slow to use, the latest iteration of the interface is a million times faster and more pleasurable to navigate. Sure, there are a few ways it still lags behind AdWords (which we’ll come onto in … [Read more...] about 5 Ways adCenter beats AdWords
Christmas in July: Considerations for Holiday Planning
The holidays loom for retail marketers, making July the time to start thinking about paid search campaign planning if you want to ensure your efforts are a success. Yes, it might be painful thinking about Black Friday keywords and holiday themed landing pages when the air conditioner is blasting, but it’s important to catch the holiday wave early. Analyzing your … [Read more...] about Christmas in July: Considerations for Holiday Planning
Suspended Motion: How to Get Your PPC Account Reactivated
It happens. It’s terrible (every time). You followed all the guidelines or rules for the search engine in question, yet somehow…you’ve been suspended. I’ll tell you flat out that my initial reaction anytime I’ve been first-hand involved in an account suspension is to throw up my hands and attempt not to scream. I’ll also tell you that reaction gets me nowhere. So what can you … [Read more...] about Suspended Motion: How to Get Your PPC Account Reactivated
Heroview- Common PPC Blunders and Tips to Avoid Them
Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re really excited to have you with us today, Jeff! Thanks for joining PPC Hero! Jeff: My pleasure! We're big fans … [Read more...] about Heroview- Common PPC Blunders and Tips to Avoid Them
Bid Management Software Is The Future of PPC
This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time management skills all PPC folks should have. For today’s post I’m going to start with something that might be a little controversial: Bid … [Read more...] about Bid Management Software Is The Future of PPC
Two Ways to Improve Ecommerce Conversion Rates
Simplicity is key when it comes to making online purchases today. Faster, cheaper, easier… These are all traits that people have come to expect during their shopping experiences. Try and think back to the last time you ordered something online… Was it a difficult process? Was the landing page cluttered? If users answered yes for either of the above in regards to your website, … [Read more...] about Two Ways to Improve Ecommerce Conversion Rates
Mr. Clean is All Wet When it Comes to Facebook Ads
So, I couldn’t help but noticing this ad on my Facebook page: So far so good, right? I mean, if you can’t help but notice an ad, it’s at least doing something right. And what was so conspicuously noticeable about this? Mr. Clean of course. And while this is a discussion for another post, I think it’s worth noting how much power this brand icon -- an icon created by mass … [Read more...] about Mr. Clean is All Wet When it Comes to Facebook Ads
A Three Step Guide To Account Growth
This week, I created the below guide to break account growth down into an easy to digest format. I often see accounts grow to a point of stability and growing beyond that point always seems to be challenging. As an agency, it seems like every time we get together to address growth on a client, we come up with a plan that seems, on the surface, to be unique to that particular … [Read more...] about A Three Step Guide To Account Growth