It's Monday Morning. You're about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in Google's reporting system this past weekend. The issue appears to have only affected conversion and revenue data. Our Google representative confirmed … [Read more...] about Google AdWords Conversion Tracking Briefly Broken
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Guide to Google AdWords – Beginner Edition
So you’ve taken the plunge into PPC. Welcome to the club! There is a lot that goes on in PPC. And it changes quite frequently, however the fundamental principles of it do not. This guide will get you started on learning the terms and concepts of managing a Google AdWords account. The concepts learned can be used in other platforms as well! You'll learn: Common terminology … [Read more...] about Guide to Google AdWords – Beginner Edition
Stop Your Google Display Campaigns Going Off The Rails
This week our blog series is taking a look at the most expensive "set it and forget it" mistakes. To open up I'm going to focus on some common problems I see sneak into Display campaigns that aren’t regularly maintained. I'll also show how you can take a few steps to avoid most of the major issues that creep into these campaigns. When it comes to Display advertising on Google … [Read more...] about Stop Your Google Display Campaigns Going Off The Rails
Google’s Keyword Planner Just Got Awesome Today
I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would be. Sure, I kept going back for the nuggets of useful information available, but I always wanted more. Well, that little intern just graduated and is ready to do more in-depth … [Read more...] about Google’s Keyword Planner Just Got Awesome Today
7 New Bing Ads Features – Including Product Ads!
Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are just minor tweaks like sorting campaigns by budget, but others like “Product Ads” and “No More Charging for Forwarding Numbers” could really impact your Bing PPC program. … [Read more...] about 7 New Bing Ads Features – Including Product Ads!
Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd "Step Inside AdWords" presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing several new updates to the advertising platform. Updates that, on the whole, didn't live up to the hype. First and foremost: we still have … [Read more...] about Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
Join us today at 11:45 AM EST for coverage of Google's AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last year. In particular, they stressed the user (and advertiser) multi-screen experience, in-app advertising, and targeting improvements that "let … [Read more...] about Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
How To Use Google Analytics For Better Bid Adjustments
Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and are able to specify our bid for specific users who are worth more to us. For example, if we see users in a particular town spending more on our site, we are … [Read more...] about How To Use Google Analytics For Better Bid Adjustments
Google Analytics Loses Paid Search Queries: Time to Panic?
So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser when users are not signed in to Google. Previously, this security layer was only applied to ‘signed in’ users. Chrome is … [Read more...] about Google Analytics Loses Paid Search Queries: Time to Panic?
Getting the Most out of Google Shopping’s New Features
Throughout its brief life, Google Shopping always ran alongside its PLA sibling. While it was initially unclear what the future held for the two, Google recently announced that the life of PLAs is officially coming to a close. Soon enough all product listings will transition into Google Shopping, which will become the new standard. As a result, advertisers will be required to … [Read more...] about Getting the Most out of Google Shopping’s New Features
4 Ways You Haven’t Thought to Use Google Analytics for CRO
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate optimization (CRO) ideas. Sure, there are great tools out there like Crazy Egg, but there are also some free options to get you started. Google Analytics is a free tool and … [Read more...] about 4 Ways You Haven’t Thought to Use Google Analytics for CRO
How To Find eCommerce Success With Dynamic Search Ads
I’ve written about Dynamic Search Ads in the past. I told you about how you can set them up and gave some basic best practices for how to optimize them. When I wrote this article, I was only using them in one of my accounts that was basically a lead generation account. I was just using the “all pages” target while constantly adding negative keywords. This worked great, and I am … [Read more...] about How To Find eCommerce Success With Dynamic Search Ads