The exciting thing about search marketing is that people’s search behaviors are always changing; this can depend on the time of year, trends or new developments in the industry. But how do you stay ahead of these changes and more importantly, what do you do to counteract any negative effects in your accounts? In this post, I’ll focus on understanding traffic trends in your PPC … [Read more...] about Staying Ahead Of Shifts In PPC Traffic
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Why Specialty Businesses Need Long-Tail Keyword Marketing
At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business. However, if you're a niche, specialty business and you haven't yet embraced the long tail, you really need a reality check! Long-tail keyword marketing is absolutely … [Read more...] about Why Specialty Businesses Need Long-Tail Keyword Marketing
Case Study: Using Google Trends to Discover New PPC Opportunities
Case Study: Using Google Trends to Discover New PPC Opportunities Google provides marketers and site owners a range of great, free tools to perform keyword research. One tool that often flies under the radar of many PPC marketers is Google Trends. The value of a keyword research tool like Google Trends is that it allows you to “see what the world is searching for.” More … [Read more...] about Case Study: Using Google Trends to Discover New PPC Opportunities
Ad Text Tips and Tricks for the Content Network
The Google content network is a mash up of many different sites and how people discover your ads on these sites is a little different than traditional search. People may or may not be searching for your brand or product, so they more or less stumble upon your ad and it takes a little more convincing to get them to hand over their click. It is important to approach content … [Read more...] about Ad Text Tips and Tricks for the Content Network
iSpionage – The Keyword research tool – Sponsored Post
The success of your PPC campaign depends upon finding the right combination of keyword, ad copy and ad position. The process usually starts with researching and compiling extensive, wide-ranging keyword lists. Next, comes building and launching campaigns with those keywords. The goal of this phase is to get a sense of which keywords have potential. The final, and ongoing phase … [Read more...] about iSpionage – The Keyword research tool – Sponsored Post
Best Practices for Multilingual PPC
Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders of pay-per-click, advertisers can efficiently and effectively reach an international or bilingual audience online. The problem with most … [Read more...] about Best Practices for Multilingual PPC
What Keeps Someone From Clicking on Your PPC Ad?
Sure, paid search ad copy contains only 25 characters for the headline (in AdWords) and 70 characters for the body copy, but this small space can be very complex to utilize optimally. Within the confines of a PPC ad text you need to be relevant to your keywords, list as many benefits as possible, be unique and stand out from your competition, and include a clear … [Read more...] about What Keeps Someone From Clicking on Your PPC Ad?
PPC News Roundup for 10/30/2009
It's finally here? Search Engine Roundtable suggested that the New Microsoft adCenter Desktop Beta is Coming November 6th. If you decide to test out the new application be sure to save your online adCenter account beforehand to avoid data loss. Search Engine Journal recently reviewed "KGEN" – the Keyword Generator from Firefox. The application allows you to quickly see which … [Read more...] about PPC News Roundup for 10/30/2009
Learn More about SEM Rush- Sponsored Post
Wouldn’t it be great to know what keywords your competitors are using with just one click? What if with that same click you could also find estimated traffic and ad positioning or even see a list of your direct competitors? If you aspire to optimize your site without spending a lot of money and time, SEMRush.com is the first and steady step to your success. Developed by the … [Read more...] about Learn More about SEM Rush- Sponsored Post
PPC Hero News Roundup for Friday 9/11/09
We've now entered the last quarter of the year – you know, the one packed with all the holidays and shopping days? It's time to start thinking about and planning seasonal campaigns for clients. Some obvious – and not-so-obvious – dates to mark on your calendar should help get you started. New reporting features are always welcome, especially from Yahoo. Their new Ad Delivery … [Read more...] about PPC Hero News Roundup for Friday 9/11/09
Adding Testimonials to Your PPC Ads Can Help Increase Click-Through Rates
One of my larger clients is a resort/casino here in Indiana. The resort truly is beautiful, but there have been many other resorts/casinos popping up in the Indianapolis area making for some good competition. I typically like to include as many benefits in my PPC ad texts as possible. Whether a client is offering free shipping, or free returns, or even free estimates/quotes, … [Read more...] about Adding Testimonials to Your PPC Ads Can Help Increase Click-Through Rates
The Five Elements of a Successful Landing Page
Earlier in this document, we discussed how to familiarize yourself with your client's landing page quickly. The tactics we discussed can bring you up to speed on how your client is tracking sales/leads via their contact form or phone calls. Once you have established that leads/sales are being tracked properly, what are the steps for optimizing the performance of your … [Read more...] about The Five Elements of a Successful Landing Page
