With a strong, mature e-commerce campaign, you may find yourself running short of ideas on how to truly drive increased sales. Perhaps you are working through some (good) new ad creative techniques, or perhaps you have expanded your keyword list with long tail terms or less-relevant keywords (less good). Either way, situations like this are eminently satisfying – after all, … [Read more...] about Driving Campaign Success With Advanced Ad Scheduling
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I Personally Feel Yahoo! Is Giving Advertisers Bad Advice
In the latest Yahoo! Search Marketing blog, Kastle Waserman, the Communications Manager in Advertiser Solutions, I feel is giving advertisers some not so great advice when it comes to managing your PPC campaigns. The blog is titled, "You're Doing it Wrong", 5 common mistakes that can hurt your ads' performance. Most of the blog post is great. Points 1 through 3 are definitely … [Read more...] about I Personally Feel Yahoo! Is Giving Advertisers Bad Advice
Write PPC Ads that Scream and Stand Out From the Pack
We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the pack. Or beat them at their own game. In a crowded PPC landscape, the ads for each keyword can begin to look very similar. Why is … [Read more...] about Write PPC Ads that Scream and Stand Out From the Pack
Never Get Bored With My PPC Tasks Checklist
This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can't get the results they need to meet their goals. Just like any job out there, you can never be bored with your PPC account. There is ALWAYS something you can do to improve your performance. Below is a PPC account checklist to make sure you … [Read more...] about Never Get Bored With My PPC Tasks Checklist
Yahoo! Thinks My PPC Accounts Suck
I got a good chuckle today. In 5 minutes time, I received two emails for two different accounts from Yahoo! Search Marketing this morning. The first one told me that my bids were too low, and the other reported that my ads are too low of quality. Wh-what? Yahoo! must think my PPC accounts suck! Email 1: Your Bids are Lower on Average than Most of Your Competitors Email 2: … [Read more...] about Yahoo! Thinks My PPC Accounts Suck
Stop Spending Thousands of Dollars on Unqualified Traffic by Writing Smarter Ad Texts.
More than ever, it's incredibly important to spend your marketing money wisely. This means for PPC, writing ads that not only increase your click-through rates and relevancy, but also qualify each click to make sure that every visitor is highly likely to purchase your products or services. When I write new ads for a client, I research their competitors' sites so that I can … [Read more...] about Stop Spending Thousands of Dollars on Unqualified Traffic by Writing Smarter Ad Texts.
How and When Mom and Pop Businesses Should Use PPC
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! Mom and Pop businesses are usually localized to small geographic area and have tiny operating budgets. Local marketing … [Read more...] about How and When Mom and Pop Businesses Should Use PPC
Our Greatest Hits for January!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! There are plenty of rules within google Adwords outlining the policy of advertising trademarked names in your ad … [Read more...] about Our Greatest Hits for January!
Why Trademarked Names Are Allowed in Google Display URL
A PPC Hero subscriber brought this to my attention the other day. He said that the name of his client's company was trademarked, and they filed this trademark with Google so no competitors could display their trademarked term in any PPC advertisements. However, he noticed that one of his competitors did have the name of the trademarked company in their display URL. I contacted … [Read more...] about Why Trademarked Names Are Allowed in Google Display URL
How Do You Anticipate PPC Traffic Changes if You Have No Account History?
Today, I am jealous. Why is that you ask? Brad Geddes wrote a great article at Search Engine Land today – one that I should've written. (Just kidding!) Seriously though, Brad's article touches on one of the best PPC tools around – PLANNING. He thoroughly explains how to review historical data to determine when your PPC account experiences performance spikes (be they … [Read more...] about How Do You Anticipate PPC Traffic Changes if You Have No Account History?
PPC News Roundup for December 12th, 2008
The holiday season is quickly approaching. As I am still in Grad School (done in May, whew!), I have the pleasure of taking a two week break to visit my family and vacation. I hope the rest of you enjoy the holidays as well. Here's the roundup for this week. Scott Brinker over at the Post-Click Marketing blog has written a very interesting article on search marketing … [Read more...] about PPC News Roundup for December 12th, 2008
Google Confirms Conversion Rates Have No Effect on Quality Score
According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don't. And some of these people are actually implementing conversion codes on their site to track easy conversions just to try and increase their Quality Score. Some advertisers … [Read more...] about Google Confirms Conversion Rates Have No Effect on Quality Score
