Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah helped you make your way through specialized keyword research for the holiday season, including which holidays to target, gift recipients … [Read more...] about Have Yourself A Merry Little Account Structure
Search Results for: ecommerce
4 Questions to Ask Your Google Analytics
Google Analytics provides answers to many questions that can increase PPC performance. But are you asking it the right questions? Here are 4 questions you should be asking Analytics, and what the answers tell you. 1. Am I making money or losing money with PPC? Tracking revenue and expenses is easy to do with Analytics. If your web site does ecommerce, analytics ecommerce … [Read more...] about 4 Questions to Ask Your Google Analytics
Jingle Your Bells All The Way To The Bank! A Holiday PPC Management Series
It’s that time of year again, PPC Hero’s! No matter how unprepared we are, the holiday season never fails to round the corner this time of year and surprise us. PPC management is no exception to this rule and we’ve heard through the grapevine that some of you need a little extra help to prepare your PPC accounts for Holiday Hustle 2011. PPC Hero to the rescue! Starting this … [Read more...] about Jingle Your Bells All The Way To The Bank! A Holiday PPC Management Series
Will Google Update Impact Paid Search?
Get “fresher” organic search results today, thanks to Google algorithmic update. This update impacts about 35% of all searches. Specifically, search times that indicate you are looking for web pages that contain/sell: • Recent Events • Hot Topics • Regularly Recurring Events • Frequently Updated Content (i.e. Best SLR Camera) This update builds upon Caffeine, which already … [Read more...] about Will Google Update Impact Paid Search?
Lead Gen Comes to LinkedIn
The crew at PPC Hero knows the trick to the PPC trade can sometimes lie in the use of 2nd and/or 3rd tier search engines. Why? Generally speaking, they’re already targeted in some way to your core audience (think Shopping.com for Ecommerce sites) and there’s usually less competition (think cheaper clicks). Back in January, Linkedin took their advertising platform out of beta … [Read more...] about Lead Gen Comes to LinkedIn
How To Manage a _______ PPC Account Series Wrap Up
We hope that you got some really good ideas on How to Manage a PPC Account With/Without _________________ this week! We covered Low Search Volume, optimizing on a Small Budget, Running without AdWords, and Ecommerce without Tracking. Whew! Here at Hanapin Marketing, we like to think outside the box, so we hope that we have taught you how to as well. If you missed any … [Read more...] about How To Manage a _______ PPC Account Series Wrap Up
Managing A _________ PPC Account
Our loyal readers at PPC Hero have expressed some concern in recent weeks about very specific account problems that require an “outside the box” management style. For the most part, everyone wants to know the same thing: how exactly do you manage using best practices when you’re missing an integral piece of the puzzle? Our team realized we’ve encountered some of the same … [Read more...] about Managing A _________ PPC Account
Mobile PPC: Google Wallet, Quality Score & Speculation
Mobile search and expansion has been a hot topic throughout the year, and continues to pickup momentum. A recent study has revealed that 75% of users said mobile search makes their lives easier, 63% claimed that access to mobile search has changed the way they gather information, while 32% said they use mobile search more than search engines on their computers. When it comes to … [Read more...] about Mobile PPC: Google Wallet, Quality Score & Speculation
Google’s New, Easier Instant Previews and the PPC Effect
Today we have another post from one of our PPC Hero allies, Mark Reynolds of Blazen Web Marketing. Mark is an internet marketer and web designer based in the U.K. In this post he takes a look at Google's new Instant Previews, how it can impact the CTR of PPC ads, and offers tips on how to improve your landing pages. Google has announced the new version of its Instant Previews … [Read more...] about Google’s New, Easier Instant Previews and the PPC Effect
Your Roadmap To A Successful Landing Page Audit
It’s 3:15, school just let out, my buddies and I are prepared to set out on an extremely important voyage. A voyage only the bravest of men can possibly endure. With treasure map in hand, we set out… This was myself as a youngster. After school, my mom would often surprise my friends and I with a map that led to hidden treasure. The treasure usually consisted of a plate piled … [Read more...] about Your Roadmap To A Successful Landing Page Audit
Google AdWords Conversion Tracking Data Explained
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for conversion tracking. It’s easy to overlook the breadth of information AdWords gives you in your reports, and it’s not easy to discern the difference between the types of … [Read more...] about Google AdWords Conversion Tracking Data Explained
Heroview – CRO & Analytics for PPC with James Svoboda
Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone … [Read more...] about Heroview – CRO & Analytics for PPC with James Svoboda