One thing I love about managing PPC campaigns is that I'm always exploring new features, using new tools, running different reports, etc. In this process I always manage to learn something new. I have used the position preference tool in Google before but I didn't notice that it can be a tricky tool to use and the results can be disappointing. Not because my ads may not … [Read more...] about Why Position Preference May Stop Showing Your Ads
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Interview with Elise Richardson from www.MyWebGrocer.com
The following is an interview Pat East, President of Hanapin Marketing conducted with Elise Richardson, who manages search for www.MyWebGrocer.com. The two of them met at the recent SMX summit. Elise has some very interesting insights into how she manages her PPC account. Pat: Can you tell us your name, title, organization, what mywebgrocer does, what you do on a daily … [Read more...] about Interview with Elise Richardson from www.MyWebGrocer.com
Are You Hurting Your Keywords’ Performance? Without a Great Account Structure You Just Might Be!
Now that you’ve completed your keyword research it’s time to put all of your hard work together into one very relevant and targeted pay-per-click account. As the last post in our series on keyword research, one must know that great keyword research is a critical part in starting up a new pay-per-click campaign, but how you group and organize all those keywords can be even … [Read more...] about Are You Hurting Your Keywords’ Performance? Without a Great Account Structure You Just Might Be!
Advanced PPC Strategies: What Do You Want to Read About?
In searching through our web stats today, the category "Advanced PPC Strategies" ranks as one of the top 10 pieces of content on our blog. All time, it's the 4th most viewed piece. Clearly, you're interested in it! So, we're making one of our next blog post series about just that—Advanced PPC Strategies! Our last two blog post series were extremely well-read—one … [Read more...] about Advanced PPC Strategies: What Do You Want to Read About?
Take Advantage of Search Cycles with Ad Scheduling
Almost everything in the universe is cyclical. The planets, the seasons, migration of birds. And search engine marketing is no different. There are many examples of the cyclical nature of search: for most non-retail advertisers, the end of the year (Nov-Dec) is the low tide for traffic; the Saturday before Christmas is the busiest internet shopping day of the year each year; … [Read more...] about Take Advantage of Search Cycles with Ad Scheduling
PPC News Roundup for January 23, 2008
Seeing higher minimum CPC's lately? That might be because Google Adwords has re-evaluated their Quality Score on Keywords according to PPC Lab. Although it doesn't explicitly say why, google frequently re-evaluates their keyword quality score algo and some underperforming keywords may suffer. Interested in knowing how the 2007 holiday online shopping went? Read Search … [Read more...] about PPC News Roundup for January 23, 2008
Use These 5 Holiday Tips To Help Increase Your PPC Revenue
'Tis the season for masses of people shopping online to buy those one-of-a-kind gifts for friends and family. In this post I will outline a few online shopping trends, and five tips that can help you maximize your revenue during this Christmas season. Timing is Key: According to the Atlas Institute's 7th annual Holiday Online Shopping Report, timing is pertinent to the … [Read more...] about Use These 5 Holiday Tips To Help Increase Your PPC Revenue
PPC News Roundup for November 21, 2007
With the holidays upon us, it's time to start talking statistics. Marketing Pilgrim shares 8 statistics for internet retailers this holiday shopping season. For example, 61% of online shoppers prefer free shipping and 68% of internet users shop or research products online. This is a good list to get us all ready for Cyber Monday! The long tail is overrated (everything's … [Read more...] about PPC News Roundup for November 21, 2007
PPC News Roundup for October 31, 2007
The MSN adCenter blog put together a comprehensive "Top Ten List" for preparing for the holiday shopping season. Tips included range from aggressive bidding, increased budgets and increased keyword research to the basics like including gift receipts and offering gift wrapping services. Have you abandoned Google's Content Network and refuse to give it another shot? John … [Read more...] about PPC News Roundup for October 31, 2007
25 Possible Reasons Why Your PPC Campaigns are Failing
Below I’ve listed 25 possible reasons why your PPC campaigns may be failing, or at least hurting. While some are light hearted, some are to be taken seriously. I’ve included links to blog posts from PPC Hero as well as other industry specific blogs to further assist you in achieving success for your PPC campaigns. There are many more reasons why your PPC campaigns … [Read more...] about 25 Possible Reasons Why Your PPC Campaigns are Failing
9 Mistakes When Creating Ad Text
Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve listed the top 9 common mistakes advertisers can make when it comes to writing ad text. No call to action: Never leave the customer hanging! Its … [Read more...] about 9 Mistakes When Creating Ad Text
Need Ideas? Let the Competition Give You a Hand!
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you're just not certain in which direction to go? Don't worry, everyone gets blocked at times. There is a plethora of ideas waiting to inspire you! You just just need to look in the right place - … [Read more...] about Need Ideas? Let the Competition Give You a Hand!
