Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
Search Results for: landing pages
4 PPC Misconceptions of AdWords Keywords
Have you ever gone on thinking something was correct, telling it to others, only to realize later that what you whole-heartedly believed in well, wasn't. Like when I would sing along with Bill Withers "Give Me the Beach Boys" or purchased the Reading (pronounced reeding) railroad in Monopoly. I've come across a lot of situations like this in PPC, where I had misconceptions … [Read more...] about 4 PPC Misconceptions of AdWords Keywords
Delivering on the Look After the Leap
Back when e-commerce was relatively new, one of the go-to best practices for improving usability and conversion was to consistently tell visitors what would happen next. So you would: write embedded links so that visitors could reliably tell where they would land after the jump explicitly state what would happen as a result of filling out and submitting a lead form (we'll … [Read more...] about Delivering on the Look After the Leap
Only Two Days Left on Hero Conf $100 Holiday Discount!
Register for Hero Conf now to receive the Hero Conf holiday $100 discount before it expires on December 31, 2011. Use the discount code “Jingle” to receive the $100 in savings off of the regular conference price. That’s only $350 for the general conference pass or $1,220 for the conference and workshop! This paid search conference will allow to you to focus on PPC without … [Read more...] about Only Two Days Left on Hero Conf $100 Holiday Discount!
WTQ – Bringin’ Sexy Back
You might have noticed that these WTQ posts tend to have a theme of some sort. Usually, this theme can be seen in the kinds of queries we’ve gotten for that particular month. It truly baffles me that searchers from all over the world, from all different walks of life, might still query phrases that have similar themes during a month's time. This month, a pretty clear theme … [Read more...] about WTQ – Bringin’ Sexy Back
Your Competition is Set to Crush You in 2012
Your competition is gearing up to crush you next year. They’ve spent this year learning your tricks, perfecting their own, and are now ready to unleash everything they have on you. That’s because they know what’s at stake. Profits. 2012 is set to be a record year for many businesses that rely on PPC, but there is only so much room at the top. The competition is going to get … [Read more...] about Your Competition is Set to Crush You in 2012
Heroview: PPC for SMBs
Today’s Heroview featured Robert Brady (@robert_brady). Robert is the Director of PPC & Conversion at Trafficado and is a Google AdWords Certified Partner & Microsoft adExcellence member. He has managed PPC for a variety of SMBs including a small grass-fed beef grower in Idaho, sun room installers, and a Washington DC lawyer. PPC Hero: Welcome to today’s Heroview, … [Read more...] about Heroview: PPC for SMBs
Pulling PPC Gems from Best-selling Books
A lot of the books on the market that relate to PPC are how-to’s. They attempt to explain how to do things versus overarching strategy. When I am itching for some strategic thinking I turn to general business books and attempt to translate their wisdom into success in PPC. Here are three of my favorite books and some ways that you might be able to integrate them into your … [Read more...] about Pulling PPC Gems from Best-selling Books
Hero Conf Holiday Special!
Register before December 31 and receive an ADDITIONAL $100 discount. That's over $600 in savings! Use discount code- JINGLE! Register HERE! Topics include: Advanced Mobile Retargeting Account Structure Quality Score E-Commerce PPC Analytics Conversion Tracking Ad Copy Campaigns on a Small Budget Managing a Medium to Large Budget Account Landing Pages Conversion Rate … [Read more...] about Hero Conf Holiday Special!
5 Questions You Need To Answer About Your PPC Account Using MCF
Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven't started looking into multi-channel reports for your account, it's time to start. Below are 5 questions you need to answer to better understand your pay per click advertising. 1. How much does PPC interact with other marketing channels? Why … [Read more...] about 5 Questions You Need To Answer About Your PPC Account Using MCF
5 DIY PPC Quick Tips
When you do something all day, it becomes so commonplace to you that you forget that what you’re doing might be considered obscure to the general public. The other day was one of those days for me in regard to PPC. I was at a friend’s Christmas party and this guy started making small talk with me and asked me what I did for a living. Once again forgetting that few … [Read more...] about 5 DIY PPC Quick Tips
Better PPC Results Start with “Yes”
As a boy, my dad had an unusual parenting philosophy. His goal was to say “yes” to everything I asked for. Sounds awesome, right? It was. But those yes’s came with if’s. Which meant more times than not I didn’t get what I asked for, even though my dad said I could have it/do it. Here’s a brief example to show you what I mean. Me: “Dad, can I have a King Cobra snake?" Dad: … [Read more...] about Better PPC Results Start with “Yes”