If you’re killing it with an English-language pay per click campaign, your next step might be to expand to other languages. While there’s ample room for growth, ‘translating’ a pay per click campaign can be trickier than you might think. After advising over a hundred businesses on how to launch a pay per click campaign in China, my best advice is to localize the campaign from … [Read more...] about 7 Steps to ‘Translate’ a PPC Campaign
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Making the Most of the Dimensions Tab in AdWords
A new year means a new start, if you haven’t been utilizing the dimensions tab to date you have been missing out! The dimensions tab provides you with the opportunity to do a lot of top level analysis, moving away from just looking at your campaign and instead focusing on the target market who are seeing your ads. This data allows you to understand your target market and work … [Read more...] about Making the Most of the Dimensions Tab in AdWords
PPC Roundtable: What’s Your Anti-Wishlist?
Every once in a while here at PPC Hero, we like to ask big questions. Questions so big they have numerous answers. And then our writing staff gets together and each offers their own thoughts and perspectives on the answer to that question. This is one of those moments. Earlier this month, in our Series posts, we asked our writers to write about what was on their wish list -- … [Read more...] about PPC Roundtable: What’s Your Anti-Wishlist?
Hero Conf 2014 | Early Bird Discount Ends Friday!
PPC Heroes, time is running out on your chance to get discounted registration at Hero Conf, the Digital Advertising Conference of the Year. Register between now and Friday to get $100 off the price of a conference pass. Then join us April 28-30 in Austin, TX to experience the original content, exciting initiatives and excellent entertainment that Hero Conf is known … [Read more...] about Hero Conf 2014 | Early Bird Discount Ends Friday!
Navigating The Maze of Changing Goals and Objectives
For January's series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? Ever feel like the man in the picture when dealing with clients? The item at the top of my PPC wishlist is that clients knew what goals … [Read more...] about Navigating The Maze of Changing Goals and Objectives
5 Metrics I Use to Measure Account Success
The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing. The answer I always arrive at is ‘everything’. Even the slightest, most mundane piece of information might hold the key to the next level of account performance. There are so many data points to look at in a paid search account and each one offers a … [Read more...] about 5 Metrics I Use to Measure Account Success
6 Reasons January is the Perfect Time to Register for Hero Conf
It's a new year, which means new challenges, new goals and, most importantly, new budgets. It's time again to make your annual conference plans! Business or career development is an important aspect of any company's annual planning, and we at PPC Hero would like to humbly suggest that you earmark the world's largest PPC conference, Hero Conf, in your 2014 budget. Here are 6 … [Read more...] about 6 Reasons January is the Perfect Time to Register for Hero Conf
Bring The Hammer Down on Inefficient Spend With Dimension Analysis
As search advertising marketers, a big part of our job is finding and controlling inefficient ad spend. John Wanamaker put it quite simply when he said “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The good news is that this isn’t the 19th century and we do have the tools to reveal where our ad spend is being wasted. Now, we all … [Read more...] about Bring The Hammer Down on Inefficient Spend With Dimension Analysis
The Three Top Level Metrics that Matter in Ad Testing
Some of the biggest impacts you will make in your accounts come through ad testing. Not only will you see major gains when you find the right ad, ad testing relatively easy to execute. All you have to do is upload two sets of ads, let them run side by side, and see which one performs better. Of course I’m neglecting to mention all the planning aspects in writing ad copy, … [Read more...] about The Three Top Level Metrics that Matter in Ad Testing
What Makes A Great PPC Bidding Strategy?
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we've left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. ---------- When you boil paid … [Read more...] about What Makes A Great PPC Bidding Strategy?
Why You Have To Get Used To Universal Analytics
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. After Eric's coverage of AdWords … [Read more...] about Why You Have To Get Used To Universal Analytics
Austin, TX | Hero Conf Capital
While on the search for our Hero Conf 2014 location, we made a list of qualities our host city had to have. In fact, that list probably contained a lot of the same traits as you, our PPC Heroes: tech-friendly, hip, innovative and, most importantly, ready for fun. Meeting all our standards, Hero Conf returns to vibrant and thrilling Austin, April 28-30, 2014. The live music … [Read more...] about Austin, TX | Hero Conf Capital
