One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions. Once again, we are taking the challenge and narrowing the most pressing solutions into 40+ actionable sessions to make sure you walk away from Hero Conf London 2022 with everything you need to reach your … [Read more...] about 10 Solutions You’ll be Walking Away with from Hero Conf London 2022
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9 PPC Strategies You’ll Learn at Hero Conf London 2022
For over a decade now, Hero Conf has been considered the Holy Grail of PPC conferences. With 44 sessions, led by 40+ Paid Search Experts over two full days, this experience is guaranteed to give you the push you need to optimize the way you manage your accounts and reach your desired results. After successfully completing Hero Conf Austin 2022, our most awaited return to … [Read more...] about 9 PPC Strategies You’ll Learn at Hero Conf London 2022
How To Reduce Your Average CPA
What is a CPA and Why is it Important? Pay-per-click advertising; a field riddled with pesky acronyms. So riddled, in fact, that the name itself is an acronym - PPC! Navigating such a nightmarish landscape of capitalized letters can take a while to get used to, particularly to people starting out in paid media or a layperson getting to grips with their agency’s reporting. … [Read more...] about How To Reduce Your Average CPA
Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising
YouTube is the premier online destination for video consumption, but also an important piece of any advertiser’s strategy. The year-on-year growth rate of YouTube users between 2016 and 2021 was drastic. 2016 experienced a 13% growth rate, while in 2021, it amounted to 4.9%. This year, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017. … [Read more...] about Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising
5 Tips To Running A Successful Google Ads Campaign This Black Friday
Autumn is well and truly here! The days are getting shorter, the wind is colder and Black Friday will soon be upon us. Over the years, Black Friday has become an increasingly important event for retailers and marketers alike. For PPC marketers, this means higher budgets, higher targets, and higher returns. But with this increase in performance comes competition - So how do you … [Read more...] about 5 Tips To Running A Successful Google Ads Campaign This Black Friday
How to Enhance Your PPC System with Artificial Intelligence
It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers. Experts predict that AI and machine learning will generate up to $2.6 trillion in value by solving problems associated with sales and marketing over the next three … [Read more...] about How to Enhance Your PPC System with Artificial Intelligence
The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
Check out PPC Hero's Ultimate Guide to How to Detect Click Fraud Ad fraud is an endless challenge for those in the digital advertising industry. However, for advertisers running PPC campaigns, it doesn’t matter whether they’re spending $100 or 100,000 dollars: ad fraud has devastating effects on their marketing budgets, ROAS, and campaign data. Here’s a shocking … [Read more...] about The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
It is inevitable that one of your clients will use Adobe as their source of truth, which can throw a wrench into ways you can test across your account. Let this be a source of how I have found a workaround to marry the data for tests. In my case, I have been working with a client who doesn’t rely on Google pixels to track their transitions or revenue, thus making any … [Read more...] about How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
Optimize Better With Offline Conversion Tracking
If you run campaigns in Google Ads or Microsoft Advertising that are focused on lead acquisition, then you know how vital accurate conversion tracking is to your optimization efforts. Without it, you have no idea if the campaigns you’re running are succeeding at growing your business or are just wasting your marketing budget. I’m not telling you anything you don’t already … [Read more...] about Optimize Better With Offline Conversion Tracking
Master Your Bid Strategies In Google Search Ads 360
Many advertisers are moving to Google Search Ads 360 (SA 360) to more effectively automate and manage their paid advertising. SA 360 has a slew of features that either aren’t available in standard Google Ads accounts or are more sophisticated. One of the features that make SA 360 so powerful is its bid strategies. Similar to Google Ads, SA 360 bid strategies automate bids … [Read more...] about Master Your Bid Strategies In Google Search Ads 360
Analytics: What Sources are Stealing Your Paid Revenue Attribution?
“Where should we attribute revenue?” is a question every digital marketer has asked themselves at some point. In two different accounts, we found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic. These two clients both use Analytics revenue for the account’s target ROAS goals rather than the platforms. At times, we had to pull back … [Read more...] about Analytics: What Sources are Stealing Your Paid Revenue Attribution?
4 Best YouTube Retargeting Strategies that Work in 2021
One of the best networks to reach a large number of people is YouTube. As it is the 2nd largest social network with over 2 billion users who watch 1 billion hours of video every day. 90% of people discover new products and brands on YouTube (ThinkwithGoogle, 2019). Many businesses understand the importance of using YouTube in their marketing. This is why 62% of them post … [Read more...] about 4 Best YouTube Retargeting Strategies that Work in 2021
