It's a new year, and that means you've got another year's worth of data in your PPC account. Don't let this valuable data just sit there, it's time for your annual new year analyzations! Account Executive, Sarah Storm (winner of coolest name in the office), tells you 5 tips for your new year account analyzations! And, for this week's WYKW, I've included the transcripts below … [Read more...] about 5 New Year Account Analyzation Tips
Search Results for: account expansion
How I Manage a PPC Account With Overall Low Search Volume
This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can be many reasons your account has an overall low search volume; maybe the product/service you’re advertising is very specific or targeted, i.e. it’s just not something … [Read more...] about How I Manage a PPC Account With Overall Low Search Volume
How To Expand An Account From Exact Match to Broad Match
Let me preface this post by stating clearly: this is not the best way to work all accounts. With that said, I can think of a few scenarios where it is worth a shot as there are many pros to working an account from more targeted to less. There are also some cons so I’ll start by addressing both. Pros: You’ll have less initial financial waste while prospecting keywords It is … [Read more...] about How To Expand An Account From Exact Match to Broad Match
Using Microsoft Advertising Intelligence for Keyword Expansion
October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting quite as well and other keywords that had never attracted much traffic (and spend) suddenly took off. With all traffic now through adCenter, I am … [Read more...] about Using Microsoft Advertising Intelligence for Keyword Expansion
AdWords Tools for Keyword Expansion
Keyword research can be time consuming, especially when you have been working on an account for a while and have thousands and thousands of keywords already. It may feel like you are trying to find a needle in a haystack to come up with new keywords you haven’t tried. If you find yourself stuck, dig into your Google AdWords account to explore new suggestions you may not have … [Read more...] about AdWords Tools for Keyword Expansion
How to Streamline and Optimize Your Account Structure
To create a winning account structure, once you have all of your keywords, break them out into "silos." Silos are specific categories that are highly targeted to a specific page on your site or category of your site. Once you have broken up your keywords into silos, break the keywords up even further according to the buying cycle. That is, group your keywords into ad … [Read more...] about How to Streamline and Optimize Your Account Structure
Inheriting PPC Accounts: How to Efficiently Transition Ownership and Successfully Optimize a Large PPC Account
Until now, there was no roadmap to help individuals and search engine marketing (SEM) firms successfully inherit and optimize a large-scale pay-per-click (PPC) account. Numerous publications have surfaced about creating PPC campaigns from scratch, but inheriting and enhancing a pre-existing account requires an entirely different skill set. Optimizing a pre-existing PPC … [Read more...] about Inheriting PPC Accounts: How to Efficiently Transition Ownership and Successfully Optimize a Large PPC Account
Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
This is a special guest blog post from Kerstin Baker-Ash. Kerstin has worked in search engine marketing for six years across agency and in-house roles. A native of Toronto, Canada, she has experienced the inevitable pants versus trousers embarrassment since moving to the United Kingdom. Kerstin uses her multilingual background to manage cross-market campaigns for clients in … [Read more...] about Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
A Quick Review & Expansion on “Best Paid Search Practices”
Whenever the PPC Hero team attends a webinar or an actual real-life seminar, listens to a podcast, or reads a case study/white paper, we like to share a summary of what we've learned, a critique on the information provided, and additional resources for further research. I recently read "Paid Search Best Practices: 10 Tips to SEM Success" by Joe Soltis at Fathom SEO (you can get … [Read more...] about A Quick Review & Expansion on “Best Paid Search Practices”
Expect Growth With Yahoo Stream Ads
Now that the holiday madness is over, it’s time for digital marketers to plan where we’ll be spending in 2015. According to The State of Paid Search survey, the PPC market is predicted to have slower growth in 2015 than it did in 2014. However, account managers are still excited about growth opportunities for the new year. 70% of account managers who plan to increase … [Read more...] about Expect Growth With Yahoo Stream Ads
Your Simplest Path To Passing The Bing Accreditation Exam
Over the past few months, I have provided my guides to acing your Google Fundamentals, Search & Display Advanced Exams. Not to be overlooked, today we’ll work through the Bing Accreditation Exam and how to ensure that you pass it with ease! But before we launch into what exactly it will take to become a Bing Ads Accredited Professional, I want to address why you’d want to … [Read more...] about Your Simplest Path To Passing The Bing Accreditation Exam
How to Pitch Bing Like a Champion
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How to Pitch Bing Like a Champion
