Structured Snippet extensions can be added to the list of changes that Bing is making to more closely match the ad features offered in AdWords. Other recent additions to the list include a Period Comparison feature, Callout and Review extensions, Expanded Text Ads, and upgraded Final URLs. Structured Snippets are currently available to all Bing advertisers in the US, with … [Read more...] about Add It To The List – Structured Snippets Now Available In Bing
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An Exclusive Q&A with London Keynoter Tor Thompson of Bing Ads
We've booked our final two keynotes at Hero Conf London, 24-26 October at etc.venues St Paul's. Bing Ads and Google will each join us to discuss what you can expect on their platform in the next 6 months. As each is a vital part of the digital advertisers daily work, we're excited to share an interview with Tor Thompson, EMEA Regional Director for Bing Ads. Tell us about … [Read more...] about An Exclusive Q&A with London Keynoter Tor Thompson of Bing Ads
How To Go From Google ETAs To Bing ETAs
Just a few short months ago, Google announced expanded text ads. At first, there was a little panic in the advertising world. But now that it is rolled out to everyone, marketers are jumping on board and realizing the new norm. Now that expanded text ads have been fully released to all AdWords accounts and the initial shock is over, what now? Bing! Shortly after Google … [Read more...] about How To Go From Google ETAs To Bing ETAs
Expanded Text Ads And Other Bing Ads Editor Updates
As you may remember, Bing announced in June that it would soon be supporting Expanded Text Ads in its advertising platform, mirroring the latest ad format from Google. Bing has been quick to keep its promise, launching the ETA pilot early this week for Bing Ads users. According to Program Manager Jamie Chung, all accounts are eligible to apply for pilot access by filling out … [Read more...] about Expanded Text Ads And Other Bing Ads Editor Updates
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course. And your next chance to experience all that Hero Conf has to offer is fast approaching, 24-26 October at etc.venues St Paul's in Central London. We're bringing back the Hero Conf Advanced Track - 9 … [Read more...] about Keynotes from Bing & Google + the Hero Conf Advanced Track
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You will now receive your Daily Blog Updates Email at 8am EST, M-F Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero Back to The Latest on PPC Hero » … [Read more...] about Thank you for subscribing!
What Upgraded Bing URLs Mean For You
As we have come to expect, Bing is continuing its efforts to catch up with AdWords. The most recent announcement comes with regard to link URLs for ads. Google announced Upgraded URLs early in 2015, which allow advertisers to edit tracking parameters on ads without creating a new ad and losing historical data. On Tuesday, Bing announced that they are following suit and have … [Read more...] about What Upgraded Bing URLs Mean For You
Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
Did you know that Q4 begins in only 46 days? For most ecommerce merchants, Q4 is the busiest and most profitable time of the year. Therefore, if you haven't already begun planning for this time of year, you are already behind. Luckily, experts from Google, Bing, and Hanapin are here to help you get ready for the holiday season! This Thursday, August 18th at noon EST, we'll … [Read more...] about Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
3 Tips For Better Mobile Advertising On Bing Ads
Most advertisers focus their mobile efforts in Google AdWords. It has been shown that Google brings in a younger crowd that is generally more tech friendly than Bing users. Nearly 40% of Bing's audience is between the ages of 35-54. But nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. How do we successfully capture … [Read more...] about 3 Tips For Better Mobile Advertising On Bing Ads
Bing Ads Editor For Mac Is (Finally) Here
Bing Ads Editor (BAE) for Mac has long been the most highly requested feature on the Bing Ads user forum. In fact, I wrote about the top reasons I couldn’t wait for it a few months ago when Mac users got word that Bing Ads had started work on the Mac version for release in early summer 2016. And look at that, now it is (finally) here! The team announced at SMX Advanced that … [Read more...] about Bing Ads Editor For Mac Is (Finally) Here
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Expect to see webinar invites every Monday & our bi-weekly newsletter every other Tuesday. Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero Back to The Latest on PPC Hero » … [Read more...] about Thank You for Subscribing
Treat Bing Like A Special And Unique Snowflake
When it comes to paid search there is simply no denying that Google is the big man on campus. For many clients, it represents the focal point of strategy while acting as the main driver of their digital marketing efforts. Despite this, savvy account managers do not shy away from capitalizing on the role players that compete within the search marketplace. Often times the … [Read more...] about Treat Bing Like A Special And Unique Snowflake
