If you’re like seemingly everyone else, you buy a lot of stuff from Amazon. That makes it a great space to expand your paid search footprint to drive more sales. Amazon Advertising offers its own services, but the interface has been notoriously challenging to navigate (although it has made some recent strides in the right direction). If you're interested in promoting your … [Read more...] about Straight to Amazon Facebook Ads
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5 FAQs For Marketing on Facebook
Last week, we asked experts from Adstage, Socialbakers, and Hanapin Marketing to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights!* *These will be paraphrased. For more detail and additional questions, check out the webinar: Facebook Ads: Ask Us Anything. Why should I add Facebook to my advertising portfolio? A: Cassie … [Read more...] about 5 FAQs For Marketing on Facebook
Facebook Ads for Beginners: 5 Resources
Are you just getting started with Facebook Ads? If so, we've got some handy resources to help you launch your first campaign. All of these resources are free, ungated, and actionable! I've listed them in the order that I'd recommend reading them. The Beginner Guide will help you get started with your first campaign. The next two blogs will guide you through metrics and … [Read more...] about Facebook Ads for Beginners: 5 Resources
Facebook Ads: Ask Us Anything
As a digital marketing expert, you know that Facebook marketing is important. But do you know which elements of Facebook marketing are the most valuable for your business? Do you know which ad types are working best for your vertical, or how to make the most of all those audience options? If you have questions - we have answers. In this webinar, Omri Erel from Socialbakers, … [Read more...] about Facebook Ads: Ask Us Anything
Facebook Dynamic Creative: Level Up Your Ads
One of the largest issues when dealing with ads on social media can be summed up in one question. "Are my ads good ads?" We can break that down by wondering if our ad copy is informative or playful enough if our ad copy is too long or too short, if the images we are using resonate with our audience, or even if we should be using video instead of an image. Additionally, as the … [Read more...] about Facebook Dynamic Creative: Level Up Your Ads
Guide to Facebook Advertising: Beginner Edition
Written by The Hanapin Marketing Team In this guide, we’ll go over the basics of Facebook Ads Manager. After you launch a few campaigns, you’ll quickly see how much insight into your audience Facebook provides to optimize your account. In this guide, we will cover: Ads Manager InterfaceAccount Organization (Campaigns, Ad Sets, Ads)Campaign ObjectivesAd Set … [Read more...] about Guide to Facebook Advertising: Beginner Edition
Facebook Ads And Fair Housing – Are You Compliant?
Facebook Unrolls New Targeting Limitations For Special Categories As digital advertisers, we have become acutely aware of the advertising platforms' policies. Whether we’ve done our due diligence and learned these policies on our own or we were forced to learn them when we received that “disapproval” message from the platform. Either way, we ultimately abide by Google, Bing, … [Read more...] about Facebook Ads And Fair Housing – Are You Compliant?
Facebook Relevance Score: One Metric Becomes 3
Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together give … [Read more...] about Facebook Relevance Score: One Metric Becomes 3
Facebook Audience Network Inventory Filter: Are You Ready For The Coming Changes?
If you haven't been notified by Facebook in ads manager lately or read the latest Facebook news, some big changes are coming to the audience network placement. Historically advertisers have been able to use what are known as exclusion categories for controlling where their ads show. Those are gradually going away and the new option, inventory filter, will be taking its place. … [Read more...] about Facebook Audience Network Inventory Filter: Are You Ready For The Coming Changes?
5 Can’t-Miss March Facebook Updates
The month of madness did not disappoint this year. Brackets shattered left and right. Virginia sought redemption and fought their way to a championship. The Walt Disney Company now owns 21rst Century Fox. Captain Marvel is breaking records for a female-led film. Truly it has been a busy month. In the midst of all this madness, Facebook continued updating their Campaign Manager … [Read more...] about 5 Can’t-Miss March Facebook Updates
3 Ways to Improve Your Facebook Retail Ads
Being a retailer on Facebook in 2019 might feel a little cramped. Standing out among hundreds of businesses all gunning for a user’s attention can be frustrating, not to mention a money sink. As an advertiser, understanding the technical aspects of Facebook Ads can tremendously increase your ROI without having to completely change your overall strategy. Correctly approach these … [Read more...] about 3 Ways to Improve Your Facebook Retail Ads
Facebook Audience Overlap: What Is It And How To Avoid It
Audience overlap is a very real problem that occurs when advertising on Facebook. It can hinder your ability to reach the people you want to reach and drive up your costs. Both of which are no fun and will end up making it challenging to achieve the best results possible. Have no fear though, for in this article we will examine what audience overlap is, how to know if it is … [Read more...] about Facebook Audience Overlap: What Is It And How To Avoid It
