Let’s get this out of the way first. The display network and the search network are both helpful in increasing brand awareness. Both tools can reach target audiences. But the question is, which one is better in branding campaigns? Is it the display network or the search network? You can achieve massive success in brand awareness without using google’s advertising … [Read more...] about Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness
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How to Claim a Refund on Google Ads for Invalid Clicks
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud Photo by Firmbee.com on Unsplash If you are serious about growing your business in the competitive online world, then you understand the importance of advertising on search engines. You should also be taking advantage of advertising space on social media and other authority websites in your industry, … [Read more...] about How to Claim a Refund on Google Ads for Invalid Clicks
Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
This year we will be celebrating ten years since the launch of Google Tag Manager (GTM), a tool that many readers here will be familiar with and have benefited from over the last decade. I firmly believe that gaining basic, practical knowledge of GTM will make any performance marketer better at their job. If you’re new to the industry or haven’t gotten around to exploring … [Read more...] about Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
Google’s Shiny New Object: Performance Max
Source: Outshine Furthering its ever-increasing bid for automation and ease, Google unveiled a new advertising beta last spring, that, in essence, combines all previous automated betas into one. The new campaign type is called Performance Max, and has elements of its predecessors, Smart Campaigns and Discovery, but is the first of its kind to also include Google's marquee … [Read more...] about Google’s Shiny New Object: Performance Max
Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an e-book? Brands now have the power to drive leads and customer calls through numerous channels, including Google Ads. It means that prospects are only one click away from taking targeted action, otherwise known as a conversion. If … [Read more...] about Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
Are PPC Ads Counting Google Organic Backlinks?
Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic backlinks. Meanwhile, paid search results depend on the PPC ranking on Google, Bing, or other search engines. Even though there is no direct interconnection between … [Read more...] about Are PPC Ads Counting Google Organic Backlinks?
Responsive Search Ads: What is the new default in Google ads?
Text ads are an essential part of Google search campaigns. Over the past years, Google has offered a number of different text ads formats for brands to choose from. However, with this breakthrough algorithm feature, Google is planning to make a single and default text ad format called Responsive Search Ads for relevant search results. In the coming future, Responsive Search Ads … [Read more...] about Responsive Search Ads: What is the new default in Google ads?
Google Ads Resources for the Novice or Expert B2B Advertisers
B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and attribution is murky. Additionally, markets are more niche and multiple people are involved in each decision. However, since 93% of the B2B sales process begins via search, marketers who ignore the digital component of … [Read more...] about Google Ads Resources for the Novice or Expert B2B Advertisers
Which Google Display Ad Size Do You Need and Why It Matters
Using Google Ads remains a proven method to drive traffic to your website. A successful Google Ad will entice a potential customer to hit your landing page, where you then have the opportunity to carry them further along the buyer’s journey. After all, if someone is searching for something relevant to your business and they see your ad, then they’re already … [Read more...] about Which Google Display Ad Size Do You Need and Why It Matters
Five Major Updates in Google Ads You Must Know as a Digital Marketer
Remember when you had to pay monthly or annually for ads on TV and radio? Completely clueless about whom you are reaching out to and what would be their potential response. Well, that’s similar to hitting an arrow in the dark. Fortunately, we no longer live in this era and have evolved to many transparent and advanced solutions. As a result, marketers today have clarity … [Read more...] about Five Major Updates in Google Ads You Must Know as a Digital Marketer
5 Tips To Running A Successful Google Ads Campaign This Black Friday
Autumn is well and truly here! The days are getting shorter, the wind is colder and Black Friday will soon be upon us. Over the years, Black Friday has become an increasingly important event for retailers and marketers alike. For PPC marketers, this means higher budgets, higher targets, and higher returns. But with this increase in performance comes competition - So how do you … [Read more...] about 5 Tips To Running A Successful Google Ads Campaign This Black Friday
8 Types of Google Ads Extensions For Higher CTR
Google Ads extensions help advertisers show more useful information in their paid ads and increase SERP real estate, leading to an increase in CTR. Think about phone numbers, addresses, additional links to pages, and much more. Using appropriate ad extensions will boost the CTR which leads to a higher Quality Score. This means your CPC will go down, and your ads can get more … [Read more...] about 8 Types of Google Ads Extensions For Higher CTR
