Google announced yesterday on Inside AdWords that they’ve developed a solution to the common frustration of shipping price inaccuracies between what is displayed on the SERP, versus what is displayed on the final check out screen. Google asserts that their new shipping configuration tool will help advertisers show more accurate total prices to shoppers. Within this tool, … [Read more...] about Google Announces New Shipping Configuration Tool for Shopping Campaigns
Search Results for: google shopping
Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business to your AdWords account. … [Read more...] about Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Google Introduces Bulk Changes in Shopping Campaigns
Hey you. Yeah, you! It’d behoove you to upgrade your PLA campaigns to Google Shopping campaigns. Why? Because Google is retiring the legacy PLA format in under eight weeks. According to Google, the early returns are in on the Shopping campaigns: “Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the … [Read more...] about Google Introduces Bulk Changes in Shopping Campaigns
Google Announces Updated Shopping Feed Attributes
Today Google announced updates to Google Shopping Feed attributes. Google touts these updates as improvements developed from data provided to them by merchants over the past year. The 5 updates that Google specifies include: A strong recommendation that mobile users are served a landing page that is optimized for their mobile experience. Google enables the merchant to … [Read more...] about Google Announces Updated Shopping Feed Attributes
Recap of Google’s Holiday Shopping Guide 2008 Webinar
Recently I listened to the Google Unwrapped holiday webinar called, Make the Most of the Holiday Season. It's important for me to get a head start for the holiday season in order to generate the most sales possible, and it's becoming a priority for other internet retailers as well. In this webinar recap I'll go over some of the 2007 holiday shopping trends, followed by … [Read more...] about Recap of Google’s Holiday Shopping Guide 2008 Webinar
12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make the best possible decisions for your business. Hopefully, this will help ensure business owners don’t unnecessarily waste their hard-earned money! What are dark patterns? … [Read more...] about 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
Reducing Your Dependency on Google Traffic – Part II: Generative AI
In part one of this in-depth look at how marketers and brands can minimise their traffic dependency on Google search, Ann Stanley of Anicca Digital explored the opportunities offered by social search. In the second part she examines the ways in which generative AI - typically presented as a threat - can offer solutions as well. Generative AI and its impact on … [Read more...] about Reducing Your Dependency on Google Traffic – Part II: Generative AI
Reducing Your Dependency on Google Traffic – Part I: Social Search
After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
How to Craft Compelling Google Ads for eCommerce
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search queries than the creative side of advertising. With Google doing more and more of the heavy data lifting, marketers need to understand that the two things AI and machine learning struggles to replicate are creativity, and a deep … [Read more...] about How to Craft Compelling Google Ads for eCommerce
Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France
Thanks to Christopher Bell, Head of PPC at Kelkoo, for bringing this one to our attention. Vehicle Listing Ads (VLA) on Google Ads are now live and open for Beta-listing in the UK, DE and FR with NL, IT and ES following in Q2. Previously it'd only been available in open beta in the US, Canada and Australia. What is Vehicle Listing Ads on Google Ads? Google's Vehicle … [Read more...] about Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France
5 Ways to Make the Best of the Five Latest Google Ads Features
With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today's time due to the pandemic shifting most business operations online, PPC marketing's history dates back to early 2000 when Google launched the initiative AdWords. Google's advertising platform has evolved over the … [Read more...] about 5 Ways to Make the Best of the Five Latest Google Ads Features
