As many of you may have seen in your inboxes over the weekend, Google is changing the way that they run things when it comes to their certification program. In the words of the email that was sent out, “Google Partners is coming to an agency near you.” Starting September 30, 2013, the old certification program is being replaced by Google Partners. One of our all-time most … [Read more...] about Big AdWords Certification Changes Are Coming
Search Results for: mcc
Optimize For Offline Conversions With New AdWords Conversion Import Feature
Why hello offline conversions in AdWords, where have you been all my life? Optimizing lead gen accounts in AdWords just got a little sweeter with the release of the new AdWords Conversion Import feature. The Conversion Import feature allows advertisers to track the entire sales cycle from ad click, to offline conversions AND THEN… import these offline conversions back into … [Read more...] about Optimize For Offline Conversions With New AdWords Conversion Import Feature
4 Easy Ways to Watch Your Account Without Going Crazy
Whenever I talk to people about PPC and what I do, I'm always quick to mention the paradoxical nature of the job. It requires you to be "patiently urgent" - always balancing your immediate deadlines for implementing new ads/keywords or making changes to meet your performance goals... then waiting to watch the results of your work come in, and determining your next steps once … [Read more...] about 4 Easy Ways to Watch Your Account Without Going Crazy
3 Heist Movie Rules That Can Really Help Your Conversion Rates
Today's post is brought to you by PPC Hero Ally Dave Bird, the CEO of Clickthroo, a landing page marketing solution. -- As far back as you can remember, you’ve always wanted to be a gangster; the admiration, the respect, the scores of scantily clad babes walking in and out of your luxury beach house – it sure does beat the regular 9 to 5. Instead you chose a life of … [Read more...] about 3 Heist Movie Rules That Can Really Help Your Conversion Rates
Don’t Forget About Bing – Three Great New Features
There has been a lot of talk about AdWords lately. Google has been releasing new extensions such as review and site link descriptions. Of course the other big topic is the imminent rollover into enhanced campaigns. You can find out more about that all over the blogosphere and get ready with our PPC Hero enhanced campaign tool kit. Back to the topic though, Bing has introduced … [Read more...] about Don’t Forget About Bing – Three Great New Features
Using the Ever-Mysterious Beta to Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final … [Read more...] about Using the Ever-Mysterious Beta to Grow Your Account
Proving the Value of PPC to C-Level Management
Should you be in-house, agency, freelance or some combination of the above, you have probably managed paid search accounts of various sizes. I’m not talking about just budget-wise; number of keywords, ad groups, campaigns, accounts in an MCC…you name it! How do you manage your accounts based on the size of the business they belong to, though? There are a lot of layers within … [Read more...] about Proving the Value of PPC to C-Level Management
Three Automated Reports That Will Make You a Better Account Manager
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the time. There are weird insights to glean from tiny pieces of data. There are hashtags (#enhancedcampaigns) to go hog wild on during Google’s webinars … [Read more...] about Three Automated Reports That Will Make You a Better Account Manager
Avoid Going Over Your Limit With Managed Budgets
One of the many issues that can plague a PPC account, particular one where spending is limited by set-in-stone marketing budgets, is that of monthly spend going over a threshold. There are a few things I do generally to try and prevent this: Projecting out spend for the account twice a week to make sure I'm not looking to be too far over budget. Watching my accounts' … [Read more...] about Avoid Going Over Your Limit With Managed Budgets
Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
There are quite a few PPC Hero readers who work at an agency themselves or are freelancing on their own and, in both cases, are responsible for more than one client at a time. Keeping things straight and organized in those situations can be tricky, so I thought I’d share some of my own tips for success with this task! Back in January, I posted on PPC time management and before … [Read more...] about Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
One of the most important pieces of pay-per-click, unfortunately, tends to receive the least amount of attention. This often-overlooked aspect of PPC is account structure, as Melissa Mackey, Search Supervisor at gyro, explains in the following interview. A poor account structure can result in a worse click-through-rate, lower quality score, and decreased revenue. So how can … [Read more...] about Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
The One Tip That Will Save Your PPC Management Career
I promised you the one tip that will save your PPC management career, and that tip is: Be Flexible. John Lee, Director of Client Services at Clix Marketing, explains in the following interview how flexibility is key for being a successful PPC manager. Watch/ read the interview below for John's full explanation. But first... Hero Conf Countdown Only 11 days left until we … [Read more...] about The One Tip That Will Save Your PPC Management Career
