While Remarketing is all the buzz in PPC, It’s not always rainbows & lollipops when it comes to Remarketing sensitive products. There are many dangers lurking out there including policy caveats and approval issues that could jeopardize your campaign’s success. Below we will cover what Google considers a sensitive category, what ads are allowed/prohibited and what … [Read more...] about The Dangers Of Remarketing Sensitive Products
Search Results for: remarketing lists for search ads
5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you have done. As time goes on and you have moved into an optimization routine, dramatic optimization becomes harder to do. However with the continuous … [Read more...] about 5 Quick Wins On An Established Paid Search Account
Google’s New Campaign Type: Search with Display Select
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.” This new default setting provides “improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them”. According to initial tests, Google … [Read more...] about Google’s New Campaign Type: Search with Display Select
Maximize The Value Of Remarketing This Christmas
October is a funny time of year for retailers; summer is over and the build up to Christmas is just beginning. At this time of year traffic starts to increase but conversion rate might not follow suit. Consumers have started to look for present ideas but are only at the start of the buying cycle. As search marketers we need to be careful not to discount this traffic due to … [Read more...] about Maximize The Value Of Remarketing This Christmas
Boost Your Remarketing Performance With AdWords & YouTube
October's almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case, that meant a whole lot of talking 'bout YouTube. (I could also mention Google TV if I were feeling nostalgic. I'm not. Honestly.) If you've got a … [Read more...] about Boost Your Remarketing Performance With AdWords & YouTube
Case Study: 78% Lower CPAs With Dynamic Remarketing
In the final part of our September 'dynamic' series we're going to look at dynamic remarketing and how it has fared for us so far. We've already looked at Dynamic Search Ads, Dynamic Keyword Insertion, Using AdWords Scripts, and Bing's Dynamic Parameters. ----- Back in August we took a dive into some of the most recent feature changes in Google AdWords. The one that most … [Read more...] about Case Study: 78% Lower CPAs With Dynamic Remarketing
Does Remarketing Work, Or Is It Just Annoying?
Remarketing is, hands down, one of the most powerful tools available to us in PPC. So it can be a little surprising when we get asked "Does Remarketing really work, or is it just annoying your potential customers?" That doesn't mean that it's a stupid question though - just one that us long-time account managers might take for granted. So with that in mind, today we're going to … [Read more...] about Does Remarketing Work, Or Is It Just Annoying?
Heroview: An In-depth Look At Remarketing
On last week's Heroview we had Cassie Oumedian (@Cass_Oumedian) on to chat in-depth about remarketing. Cassie is an Account Manager with Hanapin Marketing with over four years of online marketing experience combined with a background of ten years of traditional marketing. Cassie has worked with a variety of business-to-business and business-to-consumer verticals in ecommerce … [Read more...] about Heroview: An In-depth Look At Remarketing
Heroview- How to Avoid Intrusive Remarketing
We held another successful Heroview yesterday with remarketing expert, John Ellis. John is the CEO at Crescent Interactive, an online marketing firm based in Nashville, TN. We had a great conversation about best practice; see the recap below! PPC Hero: Today, John Ellis will talk with us about utilizing remarketing without being too intrusive, annoying, or creepy! We are … [Read more...] about Heroview- How to Avoid Intrusive Remarketing
Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
Wherever there are paid search advertisers with questions, PPC Hero is close at hand with the answer! We receive many questions from readers about different issues they have with PPC. In the past, these questions have spurred full blog posts, but we get so many great questions that it's hard to keep up. In our Ask PPC Hero series we will answer the questions … [Read more...] about Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
Remarketing Success & Advanced Strategies
In the past few months, Google has been rolling out multiple ways to better target your audience on the Display Network – Topics targeting, Interest Category marketing, Remarketing…At this point in the game, I have tried all three approaches. All of them have worked, but the question of how well varies. The type of targeting I’ve seen the most success with thus far is … [Read more...] about Remarketing Success & Advanced Strategies
Adwords Remarketing Success
Have you tried out the remarketing option in Google Adwords? I’ve been pretty impressed with the results that we’ve seen with this tool so far. Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that we’re not utilizing this tool to its full potential. Since then, we’ve been making more of an effort to set up remarketing campaigns in … [Read more...] about Adwords Remarketing Success
