Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. Keyword match types are one of the first things you must master when entering the world of PPC marketing. Once you understand the relationships between match types and the queries to which Google will or will not … [Read more...] about Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
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Infographic: How Google Makes Money From Mobile
Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it was interesting and figured you might too. Enjoy! (Click to enlarge) … [Read more...] about Infographic: How Google Makes Money From Mobile
REDBOP Winner: How To Create Display Image Ads With No Creative Resources
We've decided that the winning presentation of each month's REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing's research & development best practices day. We sit in and learn a specific topic and then teach that topic to the rest of the team. That gives us 96 hours of learning each year for REDBOP alone! Not to mention the lunch and learns, the blog reading, the … [Read more...] about REDBOP Winner: How To Create Display Image Ads With No Creative Resources
4 Targeting Strategies For Product Listing Ads
One of the coolest features about Product Listing Ads is that you can target your ads by whatever you want. Instead of using keywords, these ads use targets. Every time I talk to other marketers, they all seem to target a little differently. So, I thought today I've cover 4 targeting strategies for PLA's. Because, like Daryl from The Walking Dead, we all need to be super great … [Read more...] about 4 Targeting Strategies For Product Listing Ads
Fact Checking Google: Tablet and Computers Are Not the Same!
As many of you are probably aware by now, Google's new enhanced campaigns are talk of the town in the PPC industry. For those of you who sat in on Google's introductory Webinar last week, you'll remember how they rather brashly asserted that the reason they are allowing you to adjust your bids on mobile but not for tablets is that computers and tablet are 'essentially the same … [Read more...] about Fact Checking Google: Tablet and Computers Are Not the Same!
Next Level PPC & SEO With Google Analytics Webinar Recording
Welcome to our "Next Level PPC & SEO With Google Analytics" webinar recording! We have been covering the basics of SEO and PPC over the last two months, and we thought it was time to delve a littler deeper. In this recording with, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing we uncovered how to use Google Analytics to report and analyze your SEO and … [Read more...] about Next Level PPC & SEO With Google Analytics Webinar Recording
A detailed look at Google’s new Enhanced Sitelinks
This week on PPC Hero we’ve been focusing on all the big new and exciting changes happening in the PPC world. If you haven’t heard yet, Google is rolling out its new Enhanced Campaigns at present and you’ll be forced to switch over come June. For more info have a look at Eric’s reaction earlier this week. Today we’re going to take a look at the new Sitelink features in … [Read more...] about A detailed look at Google’s new Enhanced Sitelinks
Google Says “Do Mobile or the Kitten Gets It”
There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Google Says “Do Mobile or the Kitten Gets It”
Yahoo! to Start Partnering with Google on Contextual Targeting
Man, it's been a crazy week in PPC. And it keeps getting crazier. Yesterday Yahoo! announced that they're adding Google as an ad partner for contextually targeted ads on the display network. They say that they agreement is "global" and "non-exclusive" and that it includes placements on "various Yahoo! properties" along with "certain co-branded sites." According to the Wall … [Read more...] about Yahoo! to Start Partnering with Google on Contextual Targeting
Google To Force You To Go Mobile With Enhanced Campaigns
So for those of you in PPC land who were stuck under a rock for the past 24 hours – Google announced their exciting new ‘Enhanced Campaigns’. The main idea seems to be two-fold. On the one hand, make things easier to manage – fewer campaigns to work with, but on the other, more money for Google as more advertisers use mobile. In fact, I wrote something back in October about … [Read more...] about Google To Force You To Go Mobile With Enhanced Campaigns
Judging your PPC Ads by Analytics Metrics
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk about either click-through rate or conversion rate as the key way we judge our ads. Here at Hanapin we combine the two and use IUC – impressions until conversion – as … [Read more...] about Judging your PPC Ads by Analytics Metrics
Facebook Ads Case Study – Education Space
I love Facebook Ads, and I like all my clients to at least give them a try at least once. Facebook Ads however only works for around 10-20% of our clients. It REALLY only works for around 5% of all of our clients. But when it works, it works really well. In this Facebook Ads case study I will walk you through how I'm promoting Facebook Ads and sponsored posts and it's … [Read more...] about Facebook Ads Case Study – Education Space