In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
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Top Tips To Get The Most From Microsoft’s New Shutterstock API
In July, Microsoft Advertising announced its new partnership with Shutterstock. This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft Audience Network. The move was intended to help advertisers by saving them both time and resources when creating their advertising. With the Shutterstock API, they … [Read more...] about Top Tips To Get The Most From Microsoft’s New Shutterstock API
What Clients Want
As digital marketing agency strategists, we are constantly working to bring our clients the performance that they need so we can remain in a mutually beneficial partnership together. At times, this partnership comes naturally. Other times, it can be a struggle. The biggest part of that struggle can simply be understanding what the client wants from us. Many times, it’s not as … [Read more...] about What Clients Want
2 Tips For Identifying Mobile UX Gaps
Ensuring you are optimizing your website for mobile users is not a new concept. So why am I going to talk about the importance of having a mobile-friendly website now? Because it is still important and, as a full-time conversion optimization strategist, I still run into websites that don’t provide an optimal experience for their mobile users. This not … [Read more...] about 2 Tips For Identifying Mobile UX Gaps
An Introduction To Landing Page Analysis
When it comes to PPC, people are focused on the ads, the creative, and the targeting to determine whether or not users will interact with their brand. While these things do play a big role in user interaction, one important aspect is still missing in this equation: landing pages. Landing pages play a huge role in getting users to convert. If conversions are important to your … [Read more...] about An Introduction To Landing Page Analysis
How To Navigate Google Optimize – A Free Website Optimization Tool
We all know that PPC campaigns that drive traffic to a website are useless if the landing page is ineffective. That’s why conversion rate optimization (CRO) and a wide selection of CRO platforms exist. Google Optimize is similar to other CRO platforms such as VWO or Optimizely and serves the same purpose; to facilitate landing page testing in order to increase conversion … [Read more...] about How To Navigate Google Optimize – A Free Website Optimization Tool
Top 9 ASO Mistakes
App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the conversion rates. The biggest dream and at the same time goal of every mobile publisher is to put an app in the limelight and occupy the … [Read more...] about Top 9 ASO Mistakes
Creating Compelling Video with YouTube’s Video Builder
Video advertising. Nearly every brand wants to test it, but nearly every brand struggles to create compelling video assets. “We don’t have anyone on our team that can create video.” “We don’t have the budget to hire a creative agency.” “Our creative team doesn’t have time or the expertise to create the videos we need.” “There are too many legal hoops to jump … [Read more...] about Creating Compelling Video with YouTube’s Video Builder
Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
As we all know, the COVID season has been a trying time for all, and during these times everyone needs someone they can trust. Agency clients are no exception. As a result of COVID-19, it has been commonplace for brands to decrease their paid media budget or cut all advertising budget as a whole. Many brands have even gone through hard times on their teams, including pay cuts … [Read more...] about Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Video Remarketing: LinkedIn vs. YouTube
By now, us savvy marketers know the big statistics around marketing videos to consumers: Nearly 50% of internet users look for videos related to a product or service before visiting a store - Hubspot65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)52% of marketers say video is the type of … [Read more...] about Video Remarketing: LinkedIn vs. YouTube
3 Ways To Build Customer Loyalty During A Crisis
As we battle the current pandemic that is COVID-19, it’s important for marketers to keep their customers, or potential customers, at the forefront of their decision-making process. This might seem obvious so let me explain. When I say, “keep the customer at the forefront of the decision-making process,” it isn’t just about the “put the customer first” or “the customer … [Read more...] about 3 Ways To Build Customer Loyalty During A Crisis
May 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting a commissions (per stay) program allowing Hotel ads partners to pay a commission only if a customer follows through with their stay, automatically adjusting bids to maximize booking value. In the next few weeks, expect the rollout … [Read more...] about May 2020 Updates to Paid Media Platforms