There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Facebook’s New Conversion Tracking is Pretty Great
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Judging your PPC Ads by Analytics Metrics
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk about either click-through rate or conversion rate as the key way we judge our ads. Here at Hanapin we combine the two and use IUC – impressions until conversion – as … [Read more...] about Judging your PPC Ads by Analytics Metrics
8 New Cutting Edge PPC techniques for 2013 – Webinar with Hero Conf Speaker Jeff Allen
Get a sneak peek at Hero Conf 2013 as speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough reveal 8 New Cutting Edge PPC Techniques for 2013! With a combined 13 years of PPC Experience, our very own PPC Heroes, Jeff Allen and Dave Rosborough know all the ins and outs of PPC. Allen & Rosborough will bring their leading knowledge of cutting edge PPC to our webinar … [Read more...] about 8 New Cutting Edge PPC techniques for 2013 – Webinar with Hero Conf Speaker Jeff Allen
Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
Since many of our readers have been inquiring about what’s in store for this year’s Hero Conf event in Austin, and because registrations are already filling up our capacity in this popular location, I wanted to give you a quick update on what to expect at the industry’s best PPC marketing conference! From April 8-10, if you’re able to join us in Austin, these incredibly … [Read more...] about Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
For the final part of our January series – Things to test in your account in 2013 – I’m going to be diving into the wonderful world of the Google Display Network, or GDN for those of us who love pointless acronyms! Anyway, acronyms aside, there are plenty of things you want to be testing in your display campaigns this year. I’d wager that the majority of us in PPC land tend … [Read more...] about 11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
Testing New Keywords Without The Anxiety
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. New keywords are like the life blood of any established PPC account. Was that analogy too weird? Eh, either way, you see what I'm saying. Your account is like … [Read more...] about Testing New Keywords Without The Anxiety
Maximize Your PPC’s Efficiency With e-Commerce Tracking
In the world of ecommerce one idea is king: profit. As the old saying goes ‘revenue is vanity, profit is sanity’ and it is for this reason that properly optimized PPC can help keep all e-commerce website owners very sane and very happy. By setting up Google Analytics’ e-commerce tracking to integrate with your PPC data you can track the exact amount of revenue made on your site … [Read more...] about Maximize Your PPC’s Efficiency With e-Commerce Tracking
AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing
The holidays are often the busiest times of the year for those of us in PPC. Especially those poor, opportunistic, overworked souls with ecommerce accounts. So while you were out maximizing your ROAS, crushing your profit goals, pivoting tables, and gingerly sipping some eggnog, you might have missed a few features introduced in the AdWords interface that just might make your … [Read more...] about AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing
Nick Herinckx: Hero Conf 2013 Interview
We had the opportunity to interview Nick Herinckx, who will be speaking about how to track keyword-level PPC revenue and return over long sales cycles at Hero Conf 2013. Nick Herinckx is a published online marketing consultant and owner of Obility Consulting, a fast growing online marketing agency focused on helping B2B companies with long sales cycles drive pipeline, increase … [Read more...] about Nick Herinckx: Hero Conf 2013 Interview
Reporting
/how-to-prepare-a-landing-page-report-in-excel/ /step-by-step-guide-to-creating-custom-reports-in-google-analytics/ /how-to-set-up-analytics-funnels-use-them-for-conversion-rate-optimization/ /google-adwords-reporting-an-update-since-summer-changes/ … [Read more...] about Reporting
Editors and Tools
Adwords Editor & Excel: /align-your-bids-with-your-cpa-within-5-minutes-using-adwords-editor-and-excel/ Desktop Editors: https://www.google.com/intl/en/adwordseditor/ https://advertising.microsoft.com/support-center/adcenter-downloads/adcenter-desktop Efficient big management: spreadsheet fun!: /efficient-bid-management-spreadsheet-fun/ … [Read more...] about Editors and Tools
Dennis Yu: Hero Conf 2013 Interview
We had the opportunity to interview Dennis Yu, who will be speaking about Facebook and PPC at Hero Conf 2013. Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and … [Read more...] about Dennis Yu: Hero Conf 2013 Interview
