Marketing on Amazon resembles a game of poker in 2020. You bet, you win, you lose. You can get fantastic wins and you can generate losses. It all depends on your agility, and on who else is playing at your table. And there tends to be more and more players at Amazon Marketing. We interviewed around 25 professional players; Amazon marketing experts, Sellers, Vendors, technology … [Read more...] about The Amazon Table is Open. Place Your Bets!
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8 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Vagaro Inc, GoFish Digital, 2U & Hanapin Marketing! Here's a brief look at some of the positions available: Vagaro IncDublin, CARole: Paid Media (PPC) The Paid Media is a full-time role for a seasoned digital marketing professional who will work closely with the Director of … [Read more...] about 8 New Jobs on the PPC Hero Job Board
Are High Shipping Prices Killing Your Ecommerce Sales?
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or revenue. Less of my time is spent navigating the clients website like their customers. Perhaps this is a mistake. Are Website Errors Impacting Conversions? Over the years, my … [Read more...] about Are High Shipping Prices Killing Your Ecommerce Sales?
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, over 4,500 of your digital marketing peers were signed up for the 2020 PPC Hero Summit, including myself! I had dozens of takeaways and want to share just ten that stood out most to me. Accessibility and Personalization are the "sleeper trends" we should be paying attention to as digital marketers. Purna, from Microsoft Ads, said that over 1 billion people … [Read more...] about Ten Takeaways from the 2020 PPC Hero Summit
Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
I don’t care for the cultural impulse to shorten a word or phrase into a cutesy fraction of its former self. For example, I’ve heard “sosh meeds” as a shorthand for Social Media. I’m sure you’ve heard someone refer to a presentation as a “preso.” Go ahead and eye-roll at that for a second. I know that this gutting of language is performative and tongue-in-cheek, but my cranky, … [Read more...] about Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
Tips For Successful PPC Analytics Projects
Goals A clear goal will help guide a project in so many ways. It will also give you a clear definition of what success is, and should be your north star as you start planning and executing a project. In addition to planning for a big project, when you find yourself getting lost in the weeds, go back to your goal. A good question to ask yourself is: how is this helping us … [Read more...] about Tips For Successful PPC Analytics Projects
Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are concerned about, excited for, or planning to test? Our team is constantly talking about what's next, so we thought, "hey, why don't we share their conversations with the world?" Enter: vlogs on PPC Hero! In this … [Read more...] about Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
PPC Reset: Refresh Your Outlook on Your Accounts
New year, new you. It’s a new decade and I think it’s safe to say a lot has changed in the search landscape in the last decade. With the change in decade, change in year, change in landscape, I am encouraging all you PPCers to consider doing a PPC reset: reset your outlook on your accounts and look to refresh what you’re doing. There are endless optimizations we think to do … [Read more...] about PPC Reset: Refresh Your Outlook on Your Accounts
Key Google Analytics Features For Effectively Analyzing Data
Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for quickly analyzing your data in the interface. If you’ve used Analytics before but haven’t ventured in too deep then this article will help you better segment and view your performance. Secondary Dimensions Since … [Read more...] about Key Google Analytics Features For Effectively Analyzing Data
12 Holiday PPC Optimization Tips
This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS. SQRs/Negatives It was not too long ago that Google expanded their keyword close variant matching. Microsoft Ads has also expanded its … [Read more...] about 12 Holiday PPC Optimization Tips
Brand New Workshops! Analytics, Paid Social, and CRO at Hero Conf
At Hero Conf, we keep things big enough to be exciting, but also small enough to make it easy to get individualized attention from the experts. You will come away from the conference with real insights and action items that will improve your digital marketing in 2020. This year, we’re also adding 3 brand new half-day workshops in addition to the Excel & Agency Growth … [Read more...] about Brand New Workshops! Analytics, Paid Social, and CRO at Hero Conf
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC Hero for our readers. In this video, Hanapin's Dani Gonzales and John Williams discuss the … [Read more...] about PPC In 2020: 2 Experts Weigh In On Future Trends [Video]