Over the years, we've written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over time. Each time we look at our most popular posts, PPC Hero's articles about URL tracking in Analytics are always at the top even though some of them were written in … [Read more...] about Guide to URL Tagging and Tracking in Google Analytics
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Something You Need to Know About the Google Display Network
Some people are a little afraid of the Google Display Network. There are all kinds of targeting options, segmentation options, and it can rack up a lot of money in a small amount of time. I feel lucky because some of my first accounts were ones in which the Display Network was a primary source of traffic, so I learned pretty fast that the GDN isn’t something to be afraid of – … [Read more...] about Something You Need to Know About the Google Display Network
Google Online Marketing Challenge Registration Opens
I know most of you may not fall into this category, but if you happen to teach at the college level--you should definitely check out Google's Online Marketing Challenge, the registration for which just opened. It's open to professors of any higher learning institution. The Professor is so excited, because he just signed up for the Google Online Marketing Challenge. … [Read more...] about Google Online Marketing Challenge Registration Opens
Google Analytics Real Time
With the new version of Google Analytics that was recently launched alongside Multi-channel funnels, Google also launched a new Beta called Real-Time. The launch was actually on September 29, and search marketers with access have done a great job of digging into this neat new tool and seeing what it can really do, and what sort of impact it might have on how we make decisions … [Read more...] about Google Analytics Real Time
Guide to Google’s Multi-Channel Funnels for PPC Managers
As PPC managers, we all know that to get a clear understanding of PPC performance you can’t just look at AdWords alone, but the discrepancies between AdWords and Analytics data due to click attribution can be frustrating. With the release of Multi-Channel Funnels, Google has helped to resolve this issue by showing how different marketing channels work together to create … [Read more...] about Guide to Google’s Multi-Channel Funnels for PPC Managers
Google AdWords Help Gets a Makeover
Much like Anne Hathaway here--the Google AdWords Help Center just got a fancy new makeover. If you've ever had trouble finding the right answers, finding a way to contact Google, or really wanted to be shown how to do something--it's Christmas a couple of weeks early! Here's the long and short of it: … [Read more...] about Google AdWords Help Gets a Makeover
Google Analytics: Creating Deliberate Results from Random Metrics
Google Analytics provides a cornucopia of statistics. Some are the turkey and mash potatoes to your Thanksgiving dinner, and the others are the potluck sides that may go under-eaten. I’m calling these less utilized metrics “Random,” because they are statistics that you may not monitor on a consistent basis, and you may not even know how to use them. I’m a firm believer that if … [Read more...] about Google Analytics: Creating Deliberate Results from Random Metrics
New Google Analytics Interface Features
While I was at Pubcon a week ago I had the opportunity to talk to Ashish Vij from Google's Analytics team. You can read about all of my adventures and lessons learned at Pubcon. Here are some of the cool things that Google has that are new to the New Google Analytics Interface. One of the most important take-aways from this session was when Ashish talked about making sure … [Read more...] about New Google Analytics Interface Features
Social Extensions: +1 Your Ads
Earlier this month Google unveiled Google + pages for business, and they are continuing to innovate new ways to help link these pages with your Adwords campaigns. So, on the 9th, Google introduced Social Extensions, another feature of their popular Ad Extensions. In short, this feature allows the Social Network of Google + to interact with your Adwords ads, and can help CTR. … [Read more...] about Social Extensions: +1 Your Ads
Make the Most of Google’s New “Think Insights”
Google announced that they have moved Think Insights out of beta last week. At first glance, I didn’t think much of it. Butafter spending about 20 hours in it reading over research reports and searching for my name in the Insights for Search to see how I’m trending (I’m not), I’ve come to the conclusion that there is a wealth of information in this tool that will help you … [Read more...] about Make the Most of Google’s New “Think Insights”
Google Bottom Ad Placements Eroding CTR
I wrote a post last week about the new Google ad placements. It took a while for me to spot an instance of an ad at the bottom of search results, but I finally did. And when I did, it concerned me. What I saw wasn’t cases of the top placements being full and what would be on the side being at the bottom. The only instances I saw of bottom ads were where sponsored links could … [Read more...] about Google Bottom Ad Placements Eroding CTR
4 Questions to Ask Your Google Analytics
Google Analytics provides answers to many questions that can increase PPC performance. But are you asking it the right questions? Here are 4 questions you should be asking Analytics, and what the answers tell you. 1. Am I making money or losing money with PPC? Tracking revenue and expenses is easy to do with Analytics. If your web site does ecommerce, analytics ecommerce … [Read more...] about 4 Questions to Ask Your Google Analytics