Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the difference between a converting customer and a bouncing user. In this article, I will run through why copy can be important in so many different locations and give a few tips on how to improve your copy throughout your … [Read more...] about Crafting Brilliant Landing Page Copy That Converts
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Hero Conf London 2019 Speaker Recap: Sarah Barker
SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year and she made a great argument for her case. I had the opportunity to attend Hero Conf in London this year and while attending I heard this great presentation and thought I would summarize a few of the key takeaways for you all out there. To set the stage, … [Read more...] about Hero Conf London 2019 Speaker Recap: Sarah Barker
The Definitive Search Campaign QA Checklist
If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking off all of the boxes and knowing you’ve covered all your bases. If you can’t already tell, we here at Hanapin love a good checklist. We also love a well-built search campaign. So here to give you the … [Read more...] about The Definitive Search Campaign QA Checklist
9 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Go Local Interactive, Workshop Digital, Brand Value Accelerator, Hanapin Marketing, SG Services, FindLaw, Rakuten Marketing, and Dyad. Here's a brief look at some of the positions available: Go Local InteractiveOverland Park, KSRole: SEO Specialist As a Search Engine … [Read more...] about 9 New Jobs Posted on the PPC Hero Job Board
How to Grow a Startup With Paid Search on a Low Budget
If you want your startup business to succeed, you can’t wait for your SEO marketing strategies to bring in your desired traffic. Time is of the essence. Fortunately, you have a tool like the PPC to give your startup a kick start. With the right PPC advertising campaign, you can increase the organic traffic of your website. Your startup business needs solid proof of concept. … [Read more...] about How to Grow a Startup With Paid Search on a Low Budget
Beginner’s Guide to Pinterest for Business
Pinterest is a growing advertising platform that can boost any company’s reach and sales, especially for e-commerce brands. This guide will walk you through setting up your Pinterest for Business account, creating Pins, and launching ads. It will also help you start to create a budding Pinterest strategy that will drive conversions and loyalty from your targeted audience. Why … [Read more...] about Beginner’s Guide to Pinterest for Business
4 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Cornett, T-Mobile, & Clearlink. Here's a brief look at some of the positions available: CornettLexington, KYRole: Senior Digital Media Planner/Buyer The SR. DIGITAL MEDIA PLANNER/BUYER strategically leads media planning for accounts at Cornett with a focus … [Read more...] about 4 New Jobs Posted on the PPC Hero Job Board
Facebook Targeting: Lookalikes vs. Your Intuition
Ever since Facebook first launched its advertising platform, being able to target users based on demographics, interests, etc. was one of its key strengths over Google. Over time through politics, privacy issues, and countless other items, Facebook has pulled many of those interesting targeting categories away. With the prioritization of campaign-level budgets, we're able … [Read more...] about Facebook Targeting: Lookalikes vs. Your Intuition
Launch Your Podcast Campaigns on AudioGo
Podcast listenership has blown up over the last couple of years. With more than 50% of the US population listening to podcasts for the first time there’s a large opportunity for advertisers to enter this market. According to Hanapin’s State of PPC, only 4% of marketers are advertising in this channel. I’ve already mentioned some great platforms to get started advertising … [Read more...] about Launch Your Podcast Campaigns on AudioGo
3 Unconventional Ways to Use Automated Bidding
Smart bidding has been around for a good amount of time now which hopefully means you’ve been able to play around with it on your accounts. Everyone always seems to jump to their largest search campaigns to test it out but there are some really creative ways to use these strategies across the funnel. As a reminder, there are some recommendations and best practices to keep … [Read more...] about 3 Unconventional Ways to Use Automated Bidding
8 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Clearlink, Chegg, IfThenAds, Hanapin Marketing & Go Local Interactive. Here's a brief look at some of the positions available: ClearlinkSalt Lake City, UTRole: Senior PPC Specialist The ideal candidate has expertise in paid search, and is eager to learn more about other … [Read more...] about 8 New Jobs Posted on the PPC Hero Job Board
Conversion Rate Optimization (CRO) for Beginners: 5 Resources
Is your digital marketing team looking for new ways to get more online leads or sales, without spending more on ads? If so, conversion rate optimization might be what you're looking for. CRO is a repetitive cycle designed to continually improve user experience & site performance by translating website data into human behavior and adjusting the website based on those … [Read more...] about Conversion Rate Optimization (CRO) for Beginners: 5 Resources