There are some great benefits to the content network like lower click costs, and a large audience base, but like any campaign you need to make sure expanding past search will help you meet your business objectives. Once you’ve done that, it will be easy to get started if you follow this step-by-step guide from PPC Blog. In his post Review Your PPC Keywords, Jason Tabeling from … [Read more...] about PPC News Roundup for 2/5/2010
Search Results for: landing pages
Increase Conversion Rates with Minimal Effort, Time and Money
I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them in the direction we want them to take; to see our new product, new offers, new promotions, new content, etc. However, if you’re working with graphic … [Read more...] about Increase Conversion Rates with Minimal Effort, Time and Money
PPC News Roundup for 1/29/2010
Are you managing a business-to-business PPC client? Search Engine Land has a post this week on 6 common mistakes in B2B PPC advertising. Some of the mistakes listed include: using too many industry acronyms (not everyone knows what you’re talking about), not bidding on branding terms, and thinking Google is king. Users quickly judge your brand when they reach your PPC landing … [Read more...] about PPC News Roundup for 1/29/2010
PPC vs. SEO: Which is the Right Answer?
There's a continuous debate in the search marketing industry about which is the more effective and efficient use of resources: pay per click or natural search engine optimization. Obviously, I'll be supporting the PPC side of this argument. Our trusty sidekicks over at www.SEOBoy.com can be counted on to back the natural optimization horse in this race, and the good people at … [Read more...] about PPC vs. SEO: Which is the Right Answer?
6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and user experience. The higher your quality score is, technically the lower you pay for your clicks and the higher you can get in position in paid advertising. … [Read more...] about 6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
Long Tail Terms for the Holiday Shopping Season
In the second week of December, we're quickly approaching the end of the biggest gift-giving, and therefore the biggest shopping, period of the year. So, here's one of the most important questions a good search marketer can ask himself/herself to take advantage of the huge spike in search traffic: "What am I searching for?" This is not a philosophical, soul-searching … [Read more...] about Long Tail Terms for the Holiday Shopping Season
Our Greatest Hits for November 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy! Need to start optimizing your landing pages? If your answer isn’t “I already do that”, then yes, yes you do. Don’t limit … [Read more...] about Our Greatest Hits for November 2009
Increase PPC Conversion Rates by Targeting High Volume Locations
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have inherited, there are several campaigns with very specific keywords that are targeted all across the US or one particular area. A great way to help … [Read more...] about Increase PPC Conversion Rates by Targeting High Volume Locations
Use These Tips from Yahoo to Maximize Your Holiday Revenue
This information was presented in a webinar by Yahoo last week. I went into it hoping to learn something new but wasn’t expecting to learn something new – but it turned out to be a very insightful webinar full of good stats that you can cater your PPC advertising campaigns to this holiday season. General Holiday Shopping Stats: Women this year are planning to spend … [Read more...] about Use These Tips from Yahoo to Maximize Your Holiday Revenue
What Keeps Someone From Clicking on Your PPC Ad?
Sure, paid search ad copy contains only 25 characters for the headline (in AdWords) and 70 characters for the body copy, but this small space can be very complex to utilize optimally. Within the confines of a PPC ad text you need to be relevant to your keywords, list as many benefits as possible, be unique and stand out from your competition, and include a clear … [Read more...] about What Keeps Someone From Clicking on Your PPC Ad?
How to Fine Tune Your International Campaigns in AdWords
You always need to exercise caution when utilizing broad match in AdWords. This almost goes without saying, but I said it anyway. The scope of queries matched to each broad match keyword has grown over the past couple of years, especially with the introduction of Google's expanded broad match. Today, I will spin a cautionary tale about casting a wide keyword net within … [Read more...] about How to Fine Tune Your International Campaigns in AdWords
PPC News Roundup For 10/23/2009
I think not enough people take advantage of ad scheduling/day parting. There are lots of reasons to schedule your ads including this one from the folks at ROI Revolution: if people can't reach your company 24 hours a day, it might be hurting you to have your ads running at 3 AM. All internet advertising and marketing these days is about quickly, continuously, and transparently … [Read more...] about PPC News Roundup For 10/23/2009