This week on Search Engine Watch, Tim Ash debunks the myth of achieving perfect conversion. Keeping this in mind, you may be able to analyze and revisit your conversion rate "ceiling." You can't convert 100% of your visitors, because some of them, no matter what you do, may never be prepared to take action. Even if you have keyword-rich ads and immaculately-structured … [Read more...] about PPC Hero News Roundup For 10/2/09
Search Results for: landing pages
5 Tips on Passing the Google Adwords Qualified Professional Exam
One thing here at PPCHero we make sure of is that all of our writers pass the Google Adwords Qualified Professional Exam before writing for the blog. We just added four new people to our team and we’re still growing. But now that they’re finished with their PPC training, it’s time they prepare for the Google Adwords Exam. The Google Adwords Qualified Professional status can … [Read more...] about 5 Tips on Passing the Google Adwords Qualified Professional Exam
Managing Successful PPC Campaigns is a Science and an Art Form
Managing paid search campaigns requires a mixture of science and art. The scale probably tips more toward the scientific elements when it comes to optimizing your performance. However, in order to create a successful, well-balanced campaign, you can't completely disregard either end of the spectrum. Here are some skills/traits that you need to manage your PPC campaign … [Read more...] about Managing Successful PPC Campaigns is a Science and an Art Form
PPC Hero News Roundup for Friday 9/4/2009
If you want successful PPC ads, you have to do much more than just insert calls-to-action and hope visitors will respond. Great ad-writing is all about the language - understanding the language of your customers and enforcing the bond between ad and landing page. Are PPC marketers sneaky bastards? You bet! Just kidding. Actually, Greg over at SEM Geek has interesting take on … [Read more...] about PPC Hero News Roundup for Friday 9/4/2009
What You Need to Know About the Google AdWords Quality Score
A Google AdWords pay-per-click campaign will not be successful unless special attention is paid to improving and maintaining your AdWords Quality Score. What is Quality Score? Well, as defined by Google: "Quality Score is a dynamic variable assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad … [Read more...] about What You Need to Know About the Google AdWords Quality Score
Separating Your Search and Display Networks within AdWords
Simply put, the search and display networks are completely different beasts and need to be treated as such. It will save you a lot of time and headache to separate these two networks, even if they are lumped together when you inherit the account. To quickly recap, the search network refers to ads that display based on keywords entered directly into a search engine. You … [Read more...] about Separating Your Search and Display Networks within AdWords
Prioritize Your Plan of Action and Make the Biggest Progress at the Fastest Pace
Once you have gained a working knowledge of the historical performance of the campaign, you can prioritize your action plan. When you inherit a PPC account, you need to prioritize the changes you are planning so that you will make the most progress at the fastest pace possible. Initially, you will want to make a series of swift adjustments that will quickly improve the … [Read more...] about Prioritize Your Plan of Action and Make the Biggest Progress at the Fastest Pace
Ongoing Management and Optimization
Create a Long-term Plan for Optimization and Expansion of the Account There are two main tactics to employ when inheriting a PPC account: optimization and expansion. These two tactics are equally important to taking a PPC campaign to the next level, but they should be approached separately because they have different intentions. In this two-step process, optimization … [Read more...] about Ongoing Management and Optimization
Learn What to Do When Your Account Optimization Doesn’t Work as Planned
So you inherited a PPC account. You took charge of things, won the client over, and planned and executed your account-wide optimization. Things should be going swimmingly, but suddenly you realize that the account isn't performing as you had planned, and worse yet, you aren't reaching your goals. What do you do? First of all-DON'T PANIC! Take a deep breath and allow … [Read more...] about Learn What to Do When Your Account Optimization Doesn’t Work as Planned
How to Set Up Proper PPC and Analytics Tracking
Whether you're starting a PPC account from scratch or inheriting a large account from another agency or manager, the story should start pretty much the same. "Once upon a time in PPC land, I opened a Google Analytics account and double-checked that all of my traffic and conversion tracking was implemented correctly." Maybe this process isn't a fairy tale, but ensuring you … [Read more...] about How to Set Up Proper PPC and Analytics Tracking
Expand Your Keyword List Smartly and Efficiently
Keyword research is an ongoing tactic that continuously helps increase the performance of your PPC account. When inheriting a new Google AdWords, Yahoo!, or MSN account, it's important to do a thorough scan of all the keywords in the account and begin researching what new keywords you could potentially add. There are various methods of doing additional keyword research … [Read more...] about Expand Your Keyword List Smartly and Efficiently
Inheriting PPC Accounts: How to Efficiently Transition Ownership and Successfully Optimize a Large PPC Account
Until now, there was no roadmap to help individuals and search engine marketing (SEM) firms successfully inherit and optimize a large-scale pay-per-click (PPC) account. Numerous publications have surfaced about creating PPC campaigns from scratch, but inheriting and enhancing a pre-existing account requires an entirely different skill set. Optimizing a pre-existing PPC … [Read more...] about Inheriting PPC Accounts: How to Efficiently Transition Ownership and Successfully Optimize a Large PPC Account