Anyone who's advertising on Facebook Ads has been seeing plenty of updates about the feud that's going on between Apple and Facebook over the past few months. In this post, we will try to walk you through what they are quarreling about, why you should care, and what can you do to keep your campaigns performing well. What's been happening This recent conflict stems a long … [Read more...] about What Advertisers Need to Know About Apple’s & Facebook’s Changes
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Digital Marketing KPIs You Can’t Ignore
With the vast amount of digital marketing resources currently available, businesses interested in improving their performance can easily benefit from implementing a few simple techniques. Successful digital marketing campaigns emphasize metrics known as key performance indicators (KPIs). These measurable values are collected and analyzed by setting specific goals and monitoring … [Read more...] about Digital Marketing KPIs You Can’t Ignore
BMM Keywords are Dead: Google Ads Latest Update
Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. This blog post will go over what this means, best practices, adjusting strategy, and my opinion as an agency strategist on how this will impact the future of paid search. The Down Low TL;DR - This allows for more granular targeting. This change, along with Google’s recent … [Read more...] about BMM Keywords are Dead: Google Ads Latest Update
Why You Need To Be Using Google Ads Bid Automation
Bid automation is one of the top debated topics in the digital marketing industry. It’s not a matter of why you should be using automation, but how you are using it to achieve your goals and amplify growth efforts. Over the last few years, Google has recommended that advertisers move to automated bidding strategies to “take the heavy lifting and guesswork out of setting bids to … [Read more...] about Why You Need To Be Using Google Ads Bid Automation
Tools to Analyze Your PPC Competition
It seemed like our PPC Hero audience really enjoys competitor research so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors. It'll take your competitive ppc analysis to the next level! Why is competitor … [Read more...] about Tools to Analyze Your PPC Competition
4 Tips for Warming Up Your Instagram Ad Audience
Instagram is one the best networks to run ads on as it has over a billion users, and people spend 53 minutes a day, on average, on the site. You can also get very creative with your Instagram ads as you can try an array of ad types such as videos, carousels, images, and stories. But to get the best results, simply creating an ad and generating cold traffic won’t … [Read more...] about 4 Tips for Warming Up Your Instagram Ad Audience
Review Ads on Social for eCommerce Brands [Case Study]
I don’t know about you, but once I find a social advertising strategy that works, and I mean really works in driving my goals....I just can’t leave it alone. There’s always something we could test! New things we haven’t thought of! Things we could change! New audiences that we never even thought of finding! I love testing to see what resonates with specific audiences, to get to … [Read more...] about Review Ads on Social for eCommerce Brands [Case Study]
How To Set Up Time Of Day Bid Adjustments
When hoping to optimize a Google Ads account we all face the same question, “what next?”. There are unlimited different tests and ways you can go about optimizing your account to drive better performance of your desired KPIs. One of the changes I immediately test is adjusting ad schedules within Google Ads. First, obviously, you want to check and see how different your peak … [Read more...] about How To Set Up Time Of Day Bid Adjustments
November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Import Google Ads Data into Google Sheets Details: A Google Ads add-on is now available for Google Sheets. Navigate to the “Add-ons” drop down menu in order to install. Impact: The Add-On eliminates a degree of manual work and opens the door for improved custom … [Read more...] about November 2020 Updates to Paid Media Platforms
What Marketers Need to Understand About Automated Bid Algorithms
In conversations with clients, I find myself using a phrase like, “We can do that, but we need to make sure we grease the wheels of the machine first.” What my Industrial-age jargon actually means is, we need to make sure that we’re not forcing the algorithms to have to relearn in a way that will be detrimental to our performance. I’m going to spare you arguments as to why you … [Read more...] about What Marketers Need to Understand About Automated Bid Algorithms
Smart Shopping for the Holidays – A Test & Learn Approach
With the December holidays approaching, it’s more important than ever to have confidence in your eCommerce strategies. It is no secret that online shopping is the new normal, and with fewer people traveling for the holidays, some families are putting more under their trees due to travel restrictions. As marketers, it’s no secret that a strong holiday strategy is vital for Q4 … [Read more...] about Smart Shopping for the Holidays – A Test & Learn Approach
4 Pillars of Paid Media Growth
Paid media is straightforward. “Growth,” however, is very dependent upon the role you play in paid media, so let’s start by defining who these four pillars are intended for and what I mean by “growth.” My paid media experience is 100% agency-based. Naturally, my experience shapes my viewpoint and definition of growth. From the agency perspective, growth equals managing … [Read more...] about 4 Pillars of Paid Media Growth
