Search Results for: dynamic remarketing

6 Cool New Advertising Options In Google AdWords

It seems like it's been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We're going to take a quick look into 6 of the different features available that you might not have heard of and want to get set up in your account. RLSA - Remarketing Lists for Search Ads What is it? RLSA stands for Remarketing Lists for Search … [Read more...] about 6 Cool New Advertising Options In Google AdWords

3 Ways To Grow Your Display Efforts

There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. 1.) Display Planner for Contextual Targeting Contextual targeting has come a long way, baby. We now have keyword by … [Read more...] about 3 Ways To Grow Your Display Efforts

How to Quickly Creep on the Competition And Improve Your PPC Accounts

One of my favorite things about competitor research is the "view page source" option on your competitor's pages. This isn't always a great source, but when it is--it really is! Step 1. Right click on your competitor's site and select "view page source". Step 2. Check for keywords. Ctrl+F for "keyword". You'll either come away with some keywords you didn't think of … [Read more...] about How to Quickly Creep on the Competition And Improve Your PPC Accounts

2 Display Tactics To Increase Sales Volume For Direct Response

Display is a big, scary ocean of impressions. Like this: For an account that's measured on direct response, and probably ROAS: that's terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to find your conversions while maintaining ROAS? Here's three tactics for your Display efforts that will help! 1. Dynamic Display … [Read more...] about 2 Display Tactics To Increase Sales Volume For Direct Response

PPC Hero Blog Series

We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand. The Dynamic Series … [Read more...] about PPC Hero Blog Series

12 ways Google Ads uses Dark Patterns to manipulate your decision-making for their benefit, not yours

The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make the best possible decisions for your business. Hopefully, this will help ensure business owners don’t unnecessarily waste their hard-earned money! What are dark patterns? … [Read more...] about 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours

Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?

When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?

Meta Ads in 2024: The Best Targeting is No Targeting

Many business owners have experienced running Meta ads without any tangible results, despite the platform sometimes suggesting it picked up transactions. Nevertheless, I am here to tell you to trust the algorithm! With the wrong signals, Meta can waste your hard-earned spend. However, there are plenty of opportunities for clients to get great results by following a simple … [Read more...] about Meta Ads in 2024: The Best Targeting is No Targeting

The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off

It's no secret that content marketing and PPC are two of the most important and popular types of digital marketing strategies. But what happens when you combine the two? Is it a match made in heaven, or does it end in disaster? In this post, we'll take a look at the pros and cons of combining content marketing with PPC, and we'll also offer some tips on how to make it … [Read more...] about The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off

Real-Time Bidding and How it is Transforming Digital Marketing

Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers understand what it is and how they can use it to improve their marketing endeavors. To understand RTB, let’s start with exploring the first-generation exchange model. In this … [Read more...] about Real-Time Bidding and How it is Transforming Digital Marketing

5 Tips To Running A Successful Google Ads Campaign This Black Friday

Autumn is well and truly here! The days are getting shorter, the wind is colder and Black Friday will soon be upon us. Over the years, Black Friday has become an increasingly important event for retailers and marketers alike. For PPC marketers, this means higher budgets, higher targets, and higher returns. But with this increase in performance comes competition - So how do you … [Read more...] about 5 Tips To Running A Successful Google Ads Campaign This Black Friday

Search Results for: dynamic remarketing

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