PPC and Excel go hand in hand. Like peanut butter and jelly. Or macaroni and cheese. Or tortilla chips and salsa. Ok, you get the picture. Basically, you can't (and shouldn't) do one without the other. We know how important Excel is to you, as well as the many struggles and time sucks you encounter in PPC. So, we've put together a number of resources (ridiculously awesome … [Read more...] about 3 Ridiculously Awesome Resources To Prevail Over Excel
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The Greatest PPC Excel Function You’ve Never Heard Of
A little while ago, I wrote about the importance of understanding the difference between causation and correlation, and how the failure to do so could potentially be problematic for the management of your PPC accounts. Sometimes when having the causation versus correlation conversation, the erroneous takeaway is this: correlating relationships are not actionable, only causal … [Read more...] about The Greatest PPC Excel Function You’ve Never Heard Of
Simple Budgeting Techniques Using Excel
The majority of paid search accounts I've managed have run on a monthly budget. Being able to land on this budget at the end of each month while reaching or exceeding goals on other metrics is the name of the game. In order to see where your budget is pacing, it is a simple formula, right? That formula might look like this in Excel: =(Current Spend/Amount of Days)*Total Days … [Read more...] about Simple Budgeting Techniques Using Excel
Step-By-Step Excel Reporting – A Video Tutorial
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level. For example: Location_Program campaign level structuring. Before watching the video download, check out campaign level statistics with a filter on impressions as seen below: Once you have this data … [Read more...] about Step-By-Step Excel Reporting – A Video Tutorial
[Toolkit] Become a Master of Excel!
Excel is a must-have tool in PPC. By becoming an expert in excel, not only will you save a lot of precious time through automation and shortcuts, you'll also become better at analyzing account performance and therefore making faster and better predictions for your accounts. However, the up-front efforts of setting up appropriate spreadsheets can be time-consuming, though well … [Read more...] about [Toolkit] Become a Master of Excel!
On Demand Webinar: 11 Excel Tricks To Improve Your PPC Life
On Demand Webinar 11 Excel Tricks To Improve Your PPC Life Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 11 Excel Tricks To Improve Your PPC Life
Finding Ad Copy Significance Levels Through Excel Testing
Ad copy testing is a crucial part of paid search that often gets overlooked. Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing. If the test is being ran across multiple ad groups, the best route to take is to utilize the labels function within Adwords. You can select which ads you … [Read more...] about Finding Ad Copy Significance Levels Through Excel Testing
Webinar Confirmation: 11 Excel Tricks To Improve Your PPC Life
You're All Set! You're now registered for Hanapin Marketing and 3Q Digital's webinar, 11 Excel Tricks To Improve Your PPC Life. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Automate And Manually Change Bids With Excel Simple Tips To … [Read more...] about Webinar Confirmation: 11 Excel Tricks To Improve Your PPC Life
Webinar: 11 Excel Tricks To Improve Your PPC Life
More about this Webinar PPC and excel are like peanut butter and jelly or macaroni and cheese, you really can't have one without the other (or at least its not as good a combination!). By becoming super savvy with excel, you'll save a lot of precious time doing your PPC tasks and overall, become better at analyzing account performance. We cover a variety of tricks that can … [Read more...] about Webinar: 11 Excel Tricks To Improve Your PPC Life
Automate And Manually Change Bids With Excel
You are at an event with old friends, and you (a PPC Specialist) are asked: "what are you doing these days?" You reply: "I do online advertising through search engines such as Google." The response back always seems to be something like, "So, what exactly does that entail". If you do not want to get into all of the details that go into paid search advertising, the … [Read more...] about Automate And Manually Change Bids With Excel
30 Excel Tricks To Save Your PPC Life [Whitepaper]
PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of it’s features, formulas, and shortcuts. This whitepaper will list out handy Excel features and tricks, as well as examples of how to use them for your PPC endeavors. In this Whitepaper we'll … [Read more...] about 30 Excel Tricks To Save Your PPC Life [Whitepaper]
Quick Keyword Tool In Excel
Do you have an idea as to what your keywords should entail for you AdWords account, but want a quick way to come up with your list? A simple Excel formula can help with that. The first step is getting a grasp on what keywords will garner quality traffic. There are multiple keyword tools available to help with this type of research. Below are just a few of the tools available … [Read more...] about Quick Keyword Tool In Excel
