Google recently rolled out two exciting new features for account mangers working with Google App campaigns. Ad groups and expanded ad fields are now available in Google App campaigns. These updates allow account managers to expand creative testing and gain clearer creative performance insights with improved ad segmentation and expanded ad fields. What's … [Read more...] about Google Ads New Release: Ad Groups for App Campaigns
Search Results for: google ads
60-Minute Masterclass: Google Ads Automation Best Practices
From smart campaigns to responsive ads to automated bidding, Google now provides advertisers many options to automate search campaigns. But which ones are right for you? And what are the best practices to follow to achieve your goals with automation? Join our webinar on Oct. 10 for answers >> Join the search marketing experts from Hanapin Marketing and DialogTech for a … [Read more...] about 60-Minute Masterclass: Google Ads Automation Best Practices
[Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
Google Ad extensions are all about helping the advertiser provide more information to people searching on Google. The number of relevant extensions you’re running can greatly affect the appeal of your ads. The more appealing the ad, the more likely it is to receive clicks. As we know, clicks help lead to sales, leads, conversions, bookings, or whatever you are offering. If you … [Read more...] about [Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
How to Exclude Mobile Apps in Google Ads
In a previous article, I discussed how to target and exclude mobile apps in Google Ads Display. This initial approached seemed to work, but then the mobile app spend began to increase sharply for several accounts. Honestly, my opinion about mobile app traffic has not improved. Mobile app traffic may have low CPCs, but the costs add up quickly with few tangible results. In fact, … [Read more...] about How to Exclude Mobile Apps in Google Ads
Your First Google Ads Campaign: Everything You Should Know
Running your first ever Google Ads campaign? Well, it is a great idea to invest in Google Ads. In fact, I consider it an excellent choice because Google Ads can help your business grow. However, the process of formulating a Google Ads campaign has to be carried out immaculately so that it can produce profitable results. But you do not have to worry about anything. I am going … [Read more...] about Your First Google Ads Campaign: Everything You Should Know
Guide To Google Ads Performance Planner
On May 13, Google Ads announced a new tool in the UI called Performance Planner. The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution. What Does Performance Planner … [Read more...] about Guide To Google Ads Performance Planner
Google Ads Phasing Out Game Content Category
Exclusions, they are a changin. Last week, Google Ads announced an important change for exclusion categories: "Games" content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018. "Streamlining" covers all manner of sins. According to the Google Ads announcement, a consequence of the … [Read more...] about Google Ads Phasing Out Game Content Category
Multi-Brand Strategy for Education: Google Ads
Several of my clients are in the Education vertical with their main goal of driving more leads to their admissions until finally, a user enrolls as a student. While the goal might sound simple, some of my clients make the task a bit harder by have multiple brands targeting the same keywords or target audiences. Below I am going to walk through one situation with my client where … [Read more...] about Multi-Brand Strategy for Education: Google Ads
Time-Savers for Marketers in Google Ads
When you’re spending exorbitant amounts of time in Google ads as a digital marketer, we know you’re always looking for ways to save time and be more efficient with your data. And of course, we’re here to make you the heroes of your organization, so we have tips that can help you save time left and right. In this webinar, Hanapin’s Dan Rocklin and Google’s Stephanie … [Read more...] about Time-Savers for Marketers in Google Ads
60-Minute Masterclass: Audience Targeting Strategies for Google Ads
Ahh, Valentine’s Day. The day of love and relationships. So, how fitting for us to spend that day talking about marketing relationships: the do’s and don’ts of building relationships through audience targeting. Here’s a sneak peek: don’t just talk about yourself, and don’t be a creepy stalker. But in all seriousness, we’re about to hit you with some major tips on using … [Read more...] about 60-Minute Masterclass: Audience Targeting Strategies for Google Ads
We’re Giving the Gift of Scripts – Unwrap Their Potential for Google Ads and More
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement. In this webinar, Hanapin’s … [Read more...] about We’re Giving the Gift of Scripts – Unwrap Their Potential for Google Ads and More
4 Reasons I Prefer Facebook Ads over Google Ads
For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some industries that have more obscure keywords and when higher results are … [Read more...] about 4 Reasons I Prefer Facebook Ads over Google Ads
