We hope you’ve found this month’s Google Analytics Test Lab series helpful. By now, it should be obvious that Analytics is a very complex and powerful tool that can be very beneficial for your own accounts if utilized properly. What’s better is the fact that it’s completely free to use! We’ve covered several Analytics topics this week, including: 10 Google Analytics Hot … [Read more...] about Google Analytics Test Lab – Series Wrap-Up
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Google Analytics Test Lab: Drive Your E-Commerce PPC Account
Welcome to the third post in our Google Analytics Test Lab blog series. Today I’ll be walking you through using Google Analytics to get the most of you’re your e-commerce PPC account. If you’re running a PPC account for e-commerce, you likely already understand the importance of dynamic reporting capabilities, so I’ll try not to make this article sound like a sponsored plug … [Read more...] about Google Analytics Test Lab: Drive Your E-Commerce PPC Account
Using Google Analytics for Lead Generation
The best thing about Analytics is also the worst thing about Analytics. If utilized correctly, Analytics can open up a whole new world of possibilities within your accounts. On the other hand, trying to digest all of the different facets and capabilities can be a difficult and time-consuming process. This is why we decided to host the Analytics Test Lab this month in order to … [Read more...] about Using Google Analytics for Lead Generation
Google Analytics Test Lab: Finding New Test Subjects
Day two in the Google Analytics Test Lab is all about deciding what to test on next. Determining the areas in Analytics to use to compare performance and metrics is one thing, but using the interface to find new opportunity for your paid search accounts is a completely different beast. So here’s a look at my favorite three places to find new opportunity in Analytics! Goals … [Read more...] about Google Analytics Test Lab: Finding New Test Subjects
Google Analytics Test Lab: Ten Analytics Hot Spots
Welcome to the Google Analytics Test Lab! If you are just setting foot in the Analytics Lab for the first time, this is the place to start. To kick off our series this month, I will take you through your lab’s set up with the top ten areas to gather the best info for your experiment. Google Analytics can be a very powerful tool for Internet marketers – use it wisely! Lab … [Read more...] about Google Analytics Test Lab: Ten Analytics Hot Spots
New Series: Google Analytics Test Lab
Are you lost trying to use Google Analytics data to analyze or enhance your PPC accounts? Are you a veteran Analytics user looking for some more advanced tips? If so, this month's blog series is for you. Check back next week as we take you through our Google Analytics Test Lab. Here's what we'll cover: Monday: 10 Hottest Pieces of Information You Can Find in Analytics … [Read more...] about New Series: Google Analytics Test Lab
Google Analytics’ Sumptuous New Look
You may have noticed while getting your analytics on yesterday or today that Google Analytics has gotten a new look. Google’s announcement of the change states that they’ve made changes to pretty much everything, which has been confirmed by outside research (and by “outside research” I mean “me”). If you haven’t taken a tour of the new features, do it already. Google’s post … [Read more...] about Google Analytics’ Sumptuous New Look
Guide to URL Tagging and Tracking in Google Analytics
Over the years, we've written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over time. Each time we look at our most popular posts, PPC Hero's articles about URL tracking in Analytics are always at the top even though some of them were written in … [Read more...] about Guide to URL Tagging and Tracking in Google Analytics
Google Analytics Real Time
With the new version of Google Analytics that was recently launched alongside Multi-channel funnels, Google also launched a new Beta called Real-Time. The launch was actually on September 29, and search marketers with access have done a great job of digging into this neat new tool and seeing what it can really do, and what sort of impact it might have on how we make decisions … [Read more...] about Google Analytics Real Time
Google Analytics: Creating Deliberate Results from Random Metrics
Google Analytics provides a cornucopia of statistics. Some are the turkey and mash potatoes to your Thanksgiving dinner, and the others are the potluck sides that may go under-eaten. I’m calling these less utilized metrics “Random,” because they are statistics that you may not monitor on a consistent basis, and you may not even know how to use them. I’m a firm believer that if … [Read more...] about Google Analytics: Creating Deliberate Results from Random Metrics
New Google Analytics Interface Features
While I was at Pubcon a week ago I had the opportunity to talk to Ashish Vij from Google's Analytics team. You can read about all of my adventures and lessons learned at Pubcon. Here are some of the cool things that Google has that are new to the New Google Analytics Interface. One of the most important take-aways from this session was when Ashish talked about making sure … [Read more...] about New Google Analytics Interface Features
4 Questions to Ask Your Google Analytics
Google Analytics provides answers to many questions that can increase PPC performance. But are you asking it the right questions? Here are 4 questions you should be asking Analytics, and what the answers tell you. 1. Am I making money or losing money with PPC? Tracking revenue and expenses is easy to do with Analytics. If your web site does ecommerce, analytics ecommerce … [Read more...] about 4 Questions to Ask Your Google Analytics
