“My ads are all approved, but I can’t populate my ad using my keywords!” “I’m not seeing any conversions in one of my highest-performing ad groups!” “I’ve seen zero impressions in my new ad group!” Do any of these phrases sound familiar? Remember saying something similar recently and the feeling of despair and desperation that followed? The good news: everyone has … [Read more...] about PPC Problems Caused by Keyword Status
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5 Tips for Transitioning an Established PPC Account
Ideally, you’ll be working with a client for several years, but since we live in an un-ideal world, sometimes clients shop around with different agencies, freelancers or in-house PPC managers before they find one that sticks. It’s also not unheard of to have to change around support on an account internally. The issue that this causes is a brand new team trying to tackle an … [Read more...] about 5 Tips for Transitioning an Established PPC Account
Exact Match Negative Keywords Live in adCenter
Microsoft Advertising adCenter has been very busy lately with updates to the UI, Desktop editor and the Import Campaign beta, but it doesn’t look like they’re quite done. Late yesterday afternoon, adCenter released a post on their blog informing readers that their negative keyword management had received a face-lift in the most recent version 8.1.111 of the Desktop editor, UI … [Read more...] about Exact Match Negative Keywords Live in adCenter
A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
You've all read Bryan's blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)--Bryan decided to make a video companion to the post. He shows you, in Excel, how to look over your keywords report to make the best bidding decisions. https://www.youtube.com/watch?v=89vXpyJ4WhA Check out … [Read more...] about A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
Did You Know: Some Google Display Network Sites Don’t Track Conversions
As my client team was putting together monthly reports to send out, one of my team members noticed a pretty big disparity between the Display Network CPL showing in the Google interface and the CPL that was being calculated in Excel. It was a difference of $2.33. I reached out to a Google rep about this disparity, and received the following response: there are some sites on the … [Read more...] about Did You Know: Some Google Display Network Sites Don’t Track Conversions
6 Quick Tips for Optimizing PPC Campaigns
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping away at a block of stone to discover the beautiful statue within. 1. Define Your Goal What is it you want your PPC campaign to do for you? Before you can optimize … [Read more...] about 6 Quick Tips for Optimizing PPC Campaigns
Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”
"I wouldn't say I've been *missing* it, Bob." You may have noticed that I didn't post a 'Letter from the CEO' in October. My days at Hanapin have been extraordinarily busy lately with planning some big projects. Among them, we've officially accounced Hero Conf, and seven new team members started too! I'm back in the saddle though, and I'm lucky to have a team that kept … [Read more...] about Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”
Rockin’ Around the Holiday Keyword Research Tree
As Kayla mentioned in her introductory post on Friday, this week we’ll be giving you one post a day about ramping your e-commerce PPC acc0unt for the upcoming holiday shopping season. Today I’ll be giving you some tips on doing effective holiday-focused keyword research, and be sure check back tomorrow for Kayla’s post, as she’ll be telling you how to put these new keywords to … [Read more...] about Rockin’ Around the Holiday Keyword Research Tree
The Sweet Spot—Bidding Smartest, not Hardest
We’ve all been there in our accounts—keyword isn’t performing well, and its at position four on average, lets throw money at it until it stops being such a pain. SMART! Then dust off your hands, and go back to the Bieber vid you were secretly watching (we know you do, we can see your queries). But then tomorrow comes around, and hey hey, the average position is way up! Yes! But … [Read more...] about The Sweet Spot—Bidding Smartest, not Hardest
Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
Writing creative ad text can be a daunting task to super analytical PPC Managers. But, it's important to refresh and continue to test your ad copy. In the long-run, it'll improve your CTR. As you know, a better CTR is a better QS and a lower CPC! If you're feeling some writer's block and don't know where to start, watch as Kayla Kurtz shows how to make Cranky Carl's ad text … [Read more...] about Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
Heroview – The Secrets Behind a Successful PPC Management Process with Crystal Anderson
Today’s #Heroview featured Crystal Anderson (@CrystalA) as she shared her experiences as a PPC Marketing Manager at SEER Interactive. As one of the founding members of SEER’s PPC division, Crystal reveals the secret behind setting up a successful PPC management process. But you don’t need me to tell you, check out the streamcap below! Thanks again to everyone who participated … [Read more...] about Heroview – The Secrets Behind a Successful PPC Management Process with Crystal Anderson
Understanding Auto tagging & 3rd Party Tracking
Download the PDF presentation here: Auto tagging and 3rd Party Tracking Presentation On Wednesday, Hanapin Marketing had its monthly company-wide training seminar (RedBop). We had some wonderful presentations and were able to get together as a company and share ideas. I worked with Abby and Jeff this month to present on the very broad topic of tagging urls and checking … [Read more...] about Understanding Auto tagging & 3rd Party Tracking
