Not everyone has a brand that’s both instantly recognizable and loved. That’s not to say your brand doesn’t have its own fans, just that it may not inspire a smile of instant recognition and interest. That works against you when it comes to display advertising. And one solution to this is to crib the cool-factor from another brand in order to plug your promotion. It’s not a … [Read more...] about Co-Branded Facebook Ads
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PPC Toolkit: Resources for Improving Your PPC Accounts
We here at PPC Hero love giving you, our readers, lots of resources to help you manage your accounts even better than you already do! And of course, we always appreciate your comments that help us become better managers as well! We already have links to some of our most valuable blog spots – blog series, ppc guides, and some of our most popular posts – but we wanted to provide … [Read more...] about PPC Toolkit: Resources for Improving Your PPC Accounts
How To Use MSN adCenter’s Desktop Editor
You newbies have asked for it, and here it is! A video over-view of the MSN Desktop Editor and how to use it. Felicia takes you through and shows you what does what, how to upload excel worksheets into it, and how to fix it when you upload the wrong thing. This video isn't for the PPC Expert, but if you're new to PPC or even just new to MSN--this is the video you've been … [Read more...] about How To Use MSN adCenter’s Desktop Editor
The 10 Cardinal Sins of Paid Search Marketing
Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it is critical that you not make these 10 mistakes to maximize your ROI. Yes, I realize there were only 7 deadly sins, but once I started this list, my … [Read more...] about The 10 Cardinal Sins of Paid Search Marketing
Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
MSN's adCenter can be a mysterious land of the unknown if you've been focusing all your efforts in Google. Many accounts start out this way and then work their way into MSN. If you've just recently moved into adCenter, or you find yourself struggling with your adCenter accounts, we've got some awesome blog articles and a videos for you to check out, and Dave even did a couple … [Read more...] about Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
Mobile PPC: Google Wallet, Quality Score & Speculation
Mobile search and expansion has been a hot topic throughout the year, and continues to pickup momentum. A recent study has revealed that 75% of users said mobile search makes their lives easier, 63% claimed that access to mobile search has changed the way they gather information, while 32% said they use mobile search more than search engines on their computers. When it comes to … [Read more...] about Mobile PPC: Google Wallet, Quality Score & Speculation
Heroview – Managing Google Grants Accounts with John Lavin
Today’s #Heroview featured John Lavin (@johnnyjetfan) as he revealed his expertise in working with Google Grants Accounts. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone who participated in this month’s Heroview – real-time discussions with … [Read more...] about Heroview – Managing Google Grants Accounts with John Lavin
Our 3 Most Valuable PPC Metrics
Last week, Wordstream asked the Hanapin team to participate in survey to find out which PPC metrics account managers think are the most valuable. It brought me back to when I was first learning about pay-per-click and felt overwhelmed by all the metrics and 3 letter acronyms that were being thrown around. I had no idea how I was going to use all this data to make decisions. … [Read more...] about Our 3 Most Valuable PPC Metrics
adCenter 101: Capitalizing On Consumer Queries
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search query performance reports and the benefits you can now take away from them. Overview Up until recently, I found … [Read more...] about adCenter 101: Capitalizing On Consumer Queries
Hanapin is Hiring! Looking for Account Executives!
Hang out with people who understand the web, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for talented people who love search engine marketing. Applications are due by 5 pm (EDT) on Thursday, September 1, 2011 so get … [Read more...] about Hanapin is Hiring! Looking for Account Executives!
Heroview – Keyword Research, Tools & Strategy with Michelle Morgan
Today’s #Heroview featured Michelle Morgan (@Michellemsem) as she enlightened us on the subject of PPC Keyword Research, Tools, and Strategy. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone who participated in this month’s Heroview – real-time … [Read more...] about Heroview – Keyword Research, Tools & Strategy with Michelle Morgan
My Top 5 AdWords Filters For PPC Managers
When I first started working with PPC, I would download all of my keyword data to excel and then begin sorting by price, cost per conversion, or whatever other metric I was interested in. Rookie mistake. Now don't get me wrong, I do love excel, but it was a lot of time wasted sorting through all the data when I could have spent 30 seconds creating an AdWords filter to do it for … [Read more...] about My Top 5 AdWords Filters For PPC Managers
