This is the fourth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. First, if … [Read more...] about Marty Demonstrates the Purple Cow Principle – Facebook Style!
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Ad Writing Tips for a New Account
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for best practices and writing ideas. The Importance of Great Ads: Thorough keyword research and a tightly knit structure will be useless without … [Read more...] about Ad Writing Tips for a New Account
How To Create A PPC Keyword List
This is part 1 of our week-long series on starting an AdWords account from scratch. The series will walk you though each step of the process, from creating your initial keyword list to activating your campaigns. Give us 5 days and we'll teach you how to start you very own AdWords account! You've heard of the three little PPC pigs right? The first PPC pig started building his … [Read more...] about How To Create A PPC Keyword List
Letter from the CEO – “Just the facts, ma’am.”
This is my sixth 'letter from the CEO,' and I'm having a bit of writer's block coming up with a thematic topic or creative spin like I have in previous letters. So, I'll just do my best Joe Friday impression and just tell you what we're working on! (Depending on your age, that's either Colonel Potter from M*A*S*H* or Ray from Ghostbusters. :-)) We're now at the 150-day mark of … [Read more...] about Letter from the CEO – “Just the facts, ma’am.”
Dealing With Google AdWords and Analytics Data Discrepancies
A few months ago I wrote a guest post for Portent Interactive about the data discrepancies between Google AdWords and Analytics. It's still something I deal with every day when trying to analyze and make account decisions and I wanted to share this post with our readers. In a touching speech by President Jack Nicholson, he asks alien invaders “Why can't we work out our … [Read more...] about Dealing With Google AdWords and Analytics Data Discrepancies
Heroview – CRO & Analytics for PPC with James Svoboda
Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone … [Read more...] about Heroview – CRO & Analytics for PPC with James Svoboda
Lower Your Cost Per Acquisition By Advertising On 7Search
This is part 3 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search engines to use pay-per-click sponsored links. Life Was Easy Back in ‘98... For those that have been around in the Paid Search Marketing … [Read more...] about Lower Your Cost Per Acquisition By Advertising On 7Search
Four Reasons to Trust a Farmer’s Daughter with Your PPC Account
This is the first post of a series called "why to trust a (insert stereotype) with your PPC account." It's the brainchild of Amy Hoffman, one of Hanapin's Account Supervisors and our first profile! Let me first give you a bit of background: In March, we wrote a series called "Behind the Curtain: Uncovering Amazing Search Marketers." Its focus was on Hanapin's job interview … [Read more...] about Four Reasons to Trust a Farmer’s Daughter with Your PPC Account
What We Wished We Had Known About PPC
Here at Hanapin, we love working with pay per click. We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf. But there was a time when we were all PPC beginners, and so the team sat down to share the things we wish we had known when we first started … [Read more...] about What We Wished We Had Known About PPC
Our Greatest Hits for June 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from June. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Just when you thought the water was safe, Google introduced a new version of … [Read more...] about Our Greatest Hits for June 2011
Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
I've switched from movies to sports and now to Westerns, and I think this month's quotation is pretty apropos. We're now at the 120-day mark of our blog re-investment and things keep moving right along! Comparing the previous 120 days to the same time frame before that, we're now up 23% and 32% in visits and pageviews, respectively! Last month, we were at 19% and 25%, so we're … [Read more...] about Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
How To Increase Your PPC CTR – It’s Staring You Right in the Face!
Today we have a guest post from one of our PPC Hero allies! Dan Roche is a PPC Specialist for PushOn Ltd, a digital marketing agency based in Manchester, UK. —————- Clickthrough Rate (CTR) is an extremely important factor when managing your Pay Per Click accounts. The main focus of the advertiser is to gain a high number of qualified, targeted clicks to their site therefore … [Read more...] about How To Increase Your PPC CTR – It’s Staring You Right in the Face!
