Last month, our team compiled a review of PPC in 2010 and what we expect this year. Mobile marketing is definitely something we couldn’t overlook. Over 80% of the US population currently carries mobile phones (according to Punchkick Interactive), and Google’s mobile searches increased fivefold in the last two years. If you haven’t considered launching a mobile campaign for your … [Read more...] about Case Study: Refining Mobile Campaigns
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Hanapin is Hiring! – Looking for Account Managers
Hang out with people who understand the web, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for talented people who love search engine marketing. Applications are due Monday, January 17, 2011 by 5 p.m.– so get started on that cover … [Read more...] about Hanapin is Hiring! – Looking for Account Managers
PPC New Years Resolution
It’s that time of year again! Time to develop our resolutions and plans to stick to them, in an effort to make each year better than the last. There are several common resolutions but I think it would be safe to say most of us would probably like to tighten our belts, figuratively and literally. Why not? Weight loss generally signifies a healthier lifestyle and money is … [Read more...] about PPC New Years Resolution
PPC News Roundup for December 24, 2010
Incase you don’t already spend enough time on Facebook, the company is moving into having retail stores inside their Fan/Like Pages. If this move toward “social commerce” is successful it could turn Facebook’s hundreds of millions of users into online shoppers. Frank Reed of Marketing Pilgrim has written a post about his experience shopping at JCPenney via Facebook. His initial … [Read more...] about PPC News Roundup for December 24, 2010
Case Study: Improving Low Quality Score Accounts
Do you remember playing the game Telephone as a child? One person whispers a sentence into the ear of the person next to them, who whispers it to the person next to them and so on down the line, while trying to retain as much information of the message as possible. Inevitably, by the time the last person spoke the sentence aloud it barely resembled the original. I felt like … [Read more...] about Case Study: Improving Low Quality Score Accounts
PPC News Roundup for December 17, 2010
According to Geordie from PPC Blog, last weekend several major Internet sites were hacked and had their internal documents shared to the world. HR documents, company email directories and Gmail accounts were all compromised. This happened to such Internet presences as Twitter, Gizmodo, Jezebel and Gawker. Through several case studies, this article reaffirms that it is … [Read more...] about PPC News Roundup for December 17, 2010
Our Greatest Hits for November 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This November, Jen’s insightful article on creating targeted ads in Facebook landed itself in first place, and for good reason! … [Read more...] about Our Greatest Hits for November 2010
Dynamic Landing Pages
As a common rule of thumb, all pay per click accounts should have landing pages specific to each theme, product, or service. The more specific a landing page is, the more likely it is that the visitor will convert. Think of it this way, the landing page is the hook on the end of your line. You can bait them with the ad text all day long, but if you can’t hook ‘em and … [Read more...] about Dynamic Landing Pages
How To Use Google’s Contextual Targeting Tool
Tomorrow is Thanksgiving, but today feels like Christmas. I have been reading about Google’s new contextual targeting tool for a few weeks and wanted to try it out, but it wasn’t available in our accounts. The powers that be at Google must have been listening because this morning when I sat down at my desk, there it was: Google’s Contextual Targeting Tool. This new tool allows … [Read more...] about How To Use Google’s Contextual Targeting Tool
PPC News Roundup for November 12, 2010
On September 8, 2010 Google caused an uproar in the PPC community with the release of Google Instant. Would fewer long-tail words be seen? Would broad terms become more effective then exact terms? Well it’s been 2 months and PeterD of PPCBlog has written a post on exactly how Google Instant affects PPC campaigns. His article summarizes the findings of a study of Instant search … [Read more...] about PPC News Roundup for November 12, 2010
Using Microsoft Advertising Intelligence for Keyword Expansion
October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting quite as well and other keywords that had never attracted much traffic (and spend) suddenly took off. With all traffic now through adCenter, I am … [Read more...] about Using Microsoft Advertising Intelligence for Keyword Expansion
Analyzing Your PPC Account
It’s the beginning of the month, what better to do than take a look at your account’s historical data. Before creating an account plan for the month, I like to create a month to month comparison, so that I know what worked better in previous months, as well as the same month in the past year. By doing so, I can also see what has changed (such as position or bid) and try to … [Read more...] about Analyzing Your PPC Account
