I don’t know about you, but I feel busy: all of the time. I can’t recall the last time I looked around at work and thought, wow, I’m done, I’ll have a Kit Kat. Mostly it’s all right, that’s okay for now, next please. While I like staying busy, there’s a serious danger in this constant engagement: if you move too quickly, and think about too much, you’ll forget what you’ve … [Read more...] about Don’t Trust Your Brain: Managing PPC With Friends
Search Results for: excel
36 Myths of PPC
Note: This post was authored by Amber, a prolific blogger at PPC Hero and one of our long-time PPC managers, who welcomed her gorgeous son Jacob on April 29th! Over the course of the past several years, many old PPC tactics have become dated and are no longer considered best practice. There have also been many PPC strategies that have been developed bloggers and so-called PPC … [Read more...] about 36 Myths of PPC
PPC News Roundup for 4/30/2010
I don’t know if it’s my love of fun pictures of my love of good ideas, but I enjoy this post from Mike Fleming on Search Engine Guide about the possibility that lies in your broad match keywords. He’s right- treated properly, broad match keywords can be like a gold mine for excellent longer-tail keywords you can add to your account that you may not have caught on your original … [Read more...] about PPC News Roundup for 4/30/2010
Efficient bid management: spreadsheet fun!
Changing keyword bids is going to be a task that faces you with some regularity if you’re managing any PPC account. It would be fantastic if we could just manage ad group bids and never consider the cost of our individual keywords, but it doesn’t always work that way. Sometimes, you have fabulous keyword performers who need to be supported with better bids, hanging out in an ad … [Read more...] about Efficient bid management: spreadsheet fun!
PPC News Roundup for 4/16/2010
Google announced yesterday that the iPad is now listed as a mobile device that you can target specifically. To target the iPad search under Campaign Settings, Networks and Devices, and then Target only selected mobile devices. The post also points out that if your campaigns are set for desktop and laptops only, your ads will not show on the iPad. Expanding your PPC campaign … [Read more...] about PPC News Roundup for 4/16/2010
Using URL Tracking Parameters To Get More Out Of Analytics
One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data is accurate it’s nice to know that you and your team have taken a few minutes in the beginning to set up a system for URL building and tracking. Once you … [Read more...] about Using URL Tracking Parameters To Get More Out Of Analytics
How To Effectively Group PPC Keywords by Purchase Intent
Effective Keyword Grouping for Pay-Per Click One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords. In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase … [Read more...] about How To Effectively Group PPC Keywords by Purchase Intent
Always Review Your PPC Campaign Leads
This post was written by Matthew Umbro from https://theppcblog.com. Matthew has been in the PPC industry since August 2007 and has earned his Google AdWords and MSN adExcellence certifications. He can be reached via email at matt@theppcblog.com or through Twitter @Matt_Umbro. As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: … [Read more...] about Always Review Your PPC Campaign Leads
Unearthing Hidden Gems In Your PPC Account: A Guide
You know how sometimes when you’re doing a big spring cleaning, you find a cute pair of shoes you forgot in the back of your closet for a year? And they are suddenly cool again! You know how sometimes when you’re doing a big spring cleaning, you find a moldy grape your cat batted under the fridge? And you realize: wow, there could be some special stuff under all of my … [Read more...] about Unearthing Hidden Gems In Your PPC Account: A Guide
A Cool (Repurposed) PPC Tool Discovery
It would be difficult to overstate the importance of a properly structured geotargeting strategy to the success of a good percentage of PPC campaigns. We’ve discussed geotargeting for PPC many times before on the blog, so if you are confused, go ahead and read about it. But to get the value out of this post you need to know that there are basically two reasons geotargeting … [Read more...] about A Cool (Repurposed) PPC Tool Discovery
Hanapin is Hiring! – Looking for Search Marketing Specialists
Hang out with people who understand blogging and Twitter, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated! Hanapin Marketing is now hiring and we're looking for talented folks who love search engine marketing. Applications are due Sunday, March 21, 2010 at 8 pm - so get started on that cover letter! The … [Read more...] about Hanapin is Hiring! – Looking for Search Marketing Specialists
PPC Hero Blog Series
We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand. The Dynamic Series … [Read more...] about PPC Hero Blog Series
